Marketing Operations & AI Automation Coordinator

Better Mortgage

2d

About The Position

We are seeking a Marketing Operations & AI Automation Coordinator to provide production, operational, and automation support for the Marketing team. This role goes beyond executing from approved templates: the ideal candidate can design, build, and maintain automated workflows across our marketing tech stack, reducing manual work, scaling content production, and improving reporting accuracy. This person will work closely with the Director of Marketing to identify where AI and automation tools can replace repetitive manual processes, while still executing day-to-day campaign production, asset management, reporting, and quality assurance.

Requirements

• 2+ years of experience in marketing operations, technology, or a related field, with demonstrated hands-on automation/AI skills.
• Hands-on experience building and running automations, ideally with Airtable, Zapier or n8n, and Canva automation, not just using these tools manually.
• Comfort working across GitHub, Supabase, Vercel, and AI coding/assistant tools (Claude Cowork, ChatGPT, Codex) to build or maintain lightweight internal tools and dashboards.
• Experience with Smartsheet and Google Analytics.
• Strong English reading and writing comprehension.
• Exceptional attention to detail and organizational skills.
• Experience with Canva, PowerPoint, Google Drive, or SharePoint.
• Solid understanding of workflow automation, SEO/AEO/GEO concepts, and marketing operations.
• Ability to follow SOPs, manage repetitive work accurately, and communicate clearly.
• Comfortable collaborating with U.S.-based teams.

Nice To Haves

• Experience supporting a marketing team, ideally in a scaling or fast-changing environment.
• Experience with social media scheduling platforms and email marketing tools.
• Experience using CRM platforms and reporting dashboards, including webinar or event workflow tools.
• Experience in mortgage, financial services, real estate, or another regulated industry.
• Basic video editing or subtitle formatting experience.

Responsibilities

• Design and maintain automated workflows across our tech stack, for example, Airtable-driven blog automation that publishes customized advisor content to our Duda website platform.
• Build and manage automations in Zapier or n8n to connect marketing tools and reduce manual handoffs.
• Set up and manage automated design production in Canva (templated, at-scale asset generation).
• Support project and workflow tracking in Smartsheet.
• Use GitHub, Claude Cowork, Supabase, and Vercel to support and maintain internal marketing tools and dashboards.
• Apply ChatGPT, Codex, and other AI tools responsibly to streamline content production, QA, and reporting, without wasting tokens or creating unnecessary accounts/tool sprawl.
• Monitor and report on campaign and website performance using Google Analytics.
• Support campaign production by formatting social graphics, email campaigns, presentations, flyers, advisor launch materials, recruiting one-pagers, newsletters, and partner marketing materials using approved templates.
• Prepare approved content for social media scheduling platforms, including uploading posts, formatting captions, organizing campaigns, verifying links, and tracking scheduled assets.
• Prepare weekly advisor and division email campaigns by updating advisor merge fields, organizing campaign versions, verifying links, tracking usage, and exporting reports.
• Maintain the company's marketing asset library through standardized file naming, folder organization, version control, asset archiving, and approval tracking.
• Prepare marketing adoption reports, campaign usage trackers, dashboards, milestone reports, and divisional activity summaries.
• Support Mortgage Advisor onboarding by preparing launch announcements, advisor bios, onboarding materials, headshot folders, and content calendars.
• Maintain recruiting assets, proof libraries, case studies, recruiting packets, and advisor growth materials.
• Organize advisor wins, testimonials, and recognition submissions into reusable marketing templates and proof libraries.
• Perform detailed quality assurance reviews including spelling, formatting, hyperlinks, branding, disclaimers, dates, names, NMLS fields, and template accuracy.

Benefits

• We've funded over $110 billion in loans (more than any other fintech in the US!)
• Raised over $1.2 billion in equity capital to modernize the $15 trillion mortgage industry
• Better's proprietary AI platform, Tinman®, and voice-based AI mortgage assistant, Betsy™, make us an award-winning lender: Banking Tech Award USA (2026): Best LendTech Solution Fintech Breakthrough Award (2026): Digital Mortgage Company of the Year NerdWallet Best of Award (2026): Best for Home Equity Loans Fintech Breakthrough Award 2025: Best Lending Innovation Yahoo! Finance (2025): Best Mortgage Lender for First-Time Homebuyers – Best for quick approval Yahoo! Finance (2025): Best Online Mortgage Lender Money Magazine (2025): Best for fast closing Forbes (2023): Best Online Mortgage Lender

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed