Marketing Officer

Randolph-Brooks Federal Credit Union • San Antonio, TX

13d • Hybrid

About The Position

The Marketing Officer will report to the Marketing Director. This position is responsible for developing marketing promotions/campaigns using various channels (e.g. direct mail, the Internet, branch merchandising, radio, social media, etc.) to increase membership and product/service penetration. This position is for our ASC location, (main campus) located at: 1 Ikea-RBFCU Pkwy, Live Oak, TX 78233.

Requirements

• Bachelors degree in Marketing, Advertising or Communications
• Minimum of three years previous job related work experience
• Significant experience in marketing
• Must be able/willing to commute to the work location at: 1 Ikea-RBFCU Pkwy, Live Oak, TX 78233, hybrid schedule
• Ability to manage projects and programs
• Ability to function in a highly collaborative team environment
• Familiarity with traditional and digital media channels, understanding of media terms, placements
• Strong organizational and professional communication skills to help manage relationships with media vendors and internal teams
• Attention to detail for monitoring campaign timelines, trafficking creative assets and ensuring deadlines are met
• Proficiency in Excel for tracking media buys and budgets
• Detail oriented and organized for managing multiple campaigns and deadlines
• Knowledge of Microsoft applications; good communications skills

Responsibilities

• Implement marketing initiatives that assist credit union branches/departments in meeting their strategic goals.
• Develop and implement creative and innovative marketing projects/campaigns that are managed on time and within a reasonable budget.
• Work in tandem with marketing and communications teams to manage projects from conceptualization to execution.
• Build and maintain relationships with other credit union departments, designers, vendors and media partners to complete projects and meet deadlines.
• Manage marketing efforts for specific credit union branches and increase membership and product penetration through targeted marketing initiatives.
• Maintain consistent and effective communications both with members and employees throughout the course of promotions/campaigns to ensure maximum awareness.
• Conduct necessary research in conjunction with Marketing Analysis team to understand marketing environment, current trends and outcome of promotions/campaigns.
• Manage review process and complete rigorous proofreading and copyediting to ensure the production of the best quality end product.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level