Chief Marketing Officer

PGA of America•Frisco, TX

About The Position

Join a team of proud, passionate, and caring people that together share their diverse talents and backgrounds to serve our members and grow the game of golf. Being at the PGA of America means you are supported, respected, and appreciated for your contributions.

Requirements

Bachelor’s degree (B.A.) in a Marketing related field.
15+ years of experience demonstrating success leading complex, multichannel marketing organizations encompassing brand strategy, creative development, digital marketing, and audience engagement.
Proven ability to shape and steward a unified brand identity across diverse programs, stakeholders, and customer segments.
Deep understanding of brand architecture, positioning, and storytelling, with a track record of translating vision into compelling campaigns that drive both reputation and revenue.
Significant experience leading integrated communications and PR functions, including corporate communications, media relations, crisis management, and executive visibility.
Skilled in crafting and delivering consistent messaging across internal and external audiences, ensuring alignment with organizational mission and values.
Experienced spokesperson and senior advisor with the ability to represent the organization credibly and persuasively across media, industry, and stakeholder environments.
Expertise in data-driven and performance marketing strategies that optimize reach, engagement, and conversion across digital, social, and experiential platforms.
Hands-on familiarity with marketing analytics and audience insights to refine campaigns, personalize content, and drive measurable business outcomes.
Strong understanding of audience segmentation, lifecycle marketing, and media optimization within a complex brand ecosystem.
Ability to translate long-term strategic goals into actionable marketing and communications plans that balance brand equity, mission impact, and commercial growth.
Forward-thinking mindset with a deep understanding of emerging technologies, fan/member engagement models, and evolving media landscapes.
Inspirational leader capable of building, mentoring, and empowering high-performing teams across marketing, communications, content, and creative disciplines.
8+ years of experience in a senior leadership role.
Committed to fostering an inclusive and collaborative culture that values diverse perspectives and encourages innovation.
Strong grasp of financial and operational drivers of marketing effectiveness, including ROI analysis, budget oversight, and agency management.
Ability to integrate creative instincts with analytical rigor to guide decisions and demonstrate measurable impact.
Employees are expected to contribute to a respectful and inclusive team environment by welcoming and respecting others’ beliefs, backgrounds, identities, abilities, and individuality to help ensure a supportive and engaging experience for Association Members, partners, customers, and guests.
Embody the organization's shared values and help ensure the organization's values-based culture thrives by proactively identifying and addressing any shared values, challenges and opportunities you are experiencing.
This is a supervisory position responsible for the performance management and hiring of employees within the department.
Responsible for preparation and oversight of the Association budget and monitor results.

Nice To Haves

M.B.A. preferred.
Brings a sophisticated understanding of brand-building and audience engagement within dynamic, high-visibility environments.
Relevant organizations and industries include agencies, brands, or sports organizations, ideally with experience navigating multiple stakeholders and translating strategic vision into execution across commercial, event, and membership-driven contexts.
Familiarity with large-scale event marketing, sponsorship activation, and partnerships within sports, media, or entertainment is a plus.

Responsibilities

Lead all marketing and communications activities for the organization to ensure maximization of assets and targeted growth against the organizational mission and its goals including member awareness, services, growth of the game and its Championships.
Contribute as an integral member of the executive leadership team, shaping long-term strategic plans and ensuring that marketing priorities are fully aligned with the organization’s broader vision to serve members and grow the game of golf.
Oversee brand and digital marketing teams along with mission and championships public relations to align marketing, communications, public relations and digital media strategies for the benefit of PGA of America’s key long-term strategies.
Lead a major brand identity and unification effort, developing and implementing a comprehensive brand architecture and messaging framework that aligns the PGA of America’s public identity with its mission, membership, and championships under a single “One PGA” voice.
Define and execute a holistic marketing strategy that drives growth across both business and mission priorities, including membership engagement, championship promotion, and commercial partnership value.
Ensure the organization’s storytelling is unified, compelling, and reflective of its values and purpose.
Partner with Commercial, Championship, Membership, and Section Operations teams to maximize audience engagement and commercial outcomes across all major championships, including the PGA Championship, Ryder Cup, Senior PGA Championship, and KPMG Women’s PGA Championship.
Enhance and innovate PGA’s digital ecosystem, including PGA.com, championship websites, and social media channels, to deepen engagement, build community, and expand PGA of America’s reach across fans and members.
Enhance data-driven marketing practices to evaluate performance, inform strategy, and optimize investments in media, sponsorship, and audience growth.
Establish a centralized marketing and communications structure, integrating currently dispersed roles and teams across the organization to improve collaboration, efficiency, and message consistency.
Serve as chief steward of the PGA of America brand domestically and globally, ensuring consistency and quality across all marketing, creative, and communications outputs.
Shape a modern content and media strategy that leverages owned, earned, and paid channels to amplify the PGA of America’s voice, elevate its players and members, and highlight the organization’s impact on the game and its communities.
Partner with PGA REACH staff to enhance and elevate the REACH brand and storytelling.
Serve as brand ambassador and organizational representative for the PGA of America at key events, media opportunities, and industry forums, advancing the organization’s mission and public profile.
Manage key agency and vendor relationships ensuring strong alignment, accountability, and return on investment across all marketing, communications, and creative partnerships.
Exemplify, inspire, and encourage inclusive leadership across the Marketing, PR, and Communications team through words, deeds and actions. This includes all hiring practices, open and inclusive dialogue and debate, day-to-day operational principles, major event planning and activations as well as serving as a mentor to talent within the organization.
Present to and collaborate with the Board and National Committees on Brand, Marketing, and Communications updates.