Chief Marketing & Growth Officer

Bitkernel Technology Inc•Vancouver, BC

8d•Onsite

About The Position

As Chief Marketing & Growth Officer (CMGO), you will be responsible for building Peliplat into the most influential cinema community in Latin America while driving the subscriber and revenue growth that powers our next stage of expansion. This role goes beyond traditional marketing. You will own the entire growth journey—from brand awareness and user acquisition to engagement, subscription conversion, retention, and revenue growth. Working closely with Product, Content, Community, Operations, and Business Development teams, you will shape how Peliplat grows its audience, scales its creator ecosystem, expands into new markets, and converts community engagement into long-term business growth. We are looking for a leader who understands how modern internet communities are built. Someone who sees growth as the result of exceptional user experiences, strong creator ecosystems, cultural relevance, and products people naturally want to share.

Requirements

10+ years of leadership experience in growth, marketing, product-led growth, or consumer technology businesses
Proven track record of scaling consumer apps, creator platforms, media products, gaming products, subscription businesses, or online communities
Strong expertise in both growth marketing and brand building
Experience building acquisition, retention, referral, and monetization strategies at scale
Deep understanding of creator ecosystems, digital communities, and social platforms
Experience leading multi-market growth strategies, ideally across LATAM or other high-growth international markets
Strong analytical and strategic capabilities with a data-driven approach to decision-making
Demonstrated ability to build and lead high-performing teams
Comfortable operating in fast-moving, ambiguous, early-stage or scale-up environments
Equal parts brand builder, growth operator, and business leader
Think in systems, not campaigns
Obsessed with community, culture, and consumer behaviour
Understand creators as both community builders and growth engines
Highly data-driven but deeply intuitive about cultural trends
Comfortable moving between strategy and execution
Entrepreneurial, accountable, and focused on outcomes
Energized by building from 0→1 and scaling from 1→10
This position is based in Vancouver, BC, so we are only considering those based locally and eligible to work in Canada.

Nice To Haves

Scaled a consumer social platform, creator ecosystem, entertainment app, or subscription business to millions of users
Experience in streaming, gaming, fandom, creator economy, or entertainment ecosystems
Built viral growth, referral, or community-led acquisition programs
Experience in LATAM markets (Brazil is a strong plus)
Owned subscription growth, monetization, or recurring revenue businesses
Passionate about film, storytelling, fandom culture, and digital communities

Responsibilities

Own Peliplat's subscriber growth, revenue growth, and overall growth strategy across Latin America
Lead initiatives that drive acquisition, activation, retention, subscription conversion, and customer lifetime value
Identify scalable growth opportunities across product, community, creators, partnerships, and marketing
Use data, experimentation, and market insights to drive business performance and resource allocation
Partner closely with Product teams to optimize the user journey and subscription experience
Design scalable acquisition and retention strategies across Spanish, Portuguese, and English markets
Develop referral systems, invite mechanics, and viral growth loops that encourage organic expansion
Identify low-cost, high-impact growth opportunities through creator communities, partnerships, and product-led initiatives
Establish repeatable growth playbooks that can support future international expansion
Partner closely with Product teams to optimize onboarding, activation, engagement, retention, and subscription conversion
Establish Peliplat as the Home of Movie Buffs and the leading cinema community brand in Latin America
Build culturally relevant campaigns that drive awareness, engagement, and organic growth
Scale Peliplat's creator ecosystem by attracting critics, filmmakers, influencers, streamers, and community leaders
Drive adoption of Virtual Screening Rooms and other core community behaviours that increase engagement and retention
Build programs that transform users into advocates and creators into long-term platform partners
Develop strategic relationships with film festivals, entertainment organizations, media partners, and industry stakeholders
Build and lead a high-performing marketing and growth organization
Foster a culture of experimentation, accountability, creativity, and execution
Collaborate cross-functionally to align growth initiatives with company objectives
Establish clear performance metrics and ensure marketing and growth investments deliver measurable business outcomes