Chief Marketing Officer

Kiddie AcademyBel Air South, MD
$250,000 - $275,000Hybrid

About The Position

Kiddie Academy, a franchisor of educational child care with Academies nationwide and hundreds under development is seeking a dynamic and strategic Chief Marketing Officer (“CMO”) to lead our brand across our growing system for both consumer and franchising sides of the business. The CMO will be responsible for creating and driving systemwide marketing strategy, brand awareness and long-term brand loyalty. The ideal candidate brings a balance of leadership, performance marketing expertise, and franchise knowledge or experience. This role also serves as a member of the Executive Leadership Team. In this role, the member will be involved in global corporate business matters while having a key role in the ongoing evolution of our brand experience. This position is based in our Corporate Office located in Abingdon, Maryland.

Requirements

  • Exemplary communication and interpersonal skills
  • Good presentation skills
  • Budgeting experience
  • Undergraduate degree in Marketing or a related field
  • 10+ years of marketing leadership experience
  • Strong analytical skills with experience leveraging data
  • Demonstrated ability to lead a team
  • Business management experience

Nice To Haves

  • Experience with a franchise or multi-unit business model preferred

Responsibilities

  • Creating and driving systemwide marketing strategy
  • Building brand awareness
  • Fostering long-term brand loyalty
  • Leading the brand across both consumer and franchising sides of the business
  • Serving as a member of the Executive Leadership Team
  • Involvement in global corporate business matters
  • Playing a key role in the ongoing evolution of our brand experience
  • Managing outside agencies
  • Leading strategy and implementation of confluent marketing campaigns

Benefits

  • Salary Range: $250,000 - $275,000 annually
  • Annual Profit-Sharing Program
  • 80% in-office / 20% remote from home in-person collaboration with remote flexibility
  • 100% company-paid medical, dental, vision and life insurance for you
  • 401K employer match
  • Child care tuition discounts
  • Free EV charging stations
  • Paid parental leave
  • Generous paid time off and holidays
  • Paid volunteer time off to support nonprofits
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