Chief Marketing Officer, MI+ Theranostics

GE HealthCare

3d • $208,000 - $312,000 • Onsite

About The Position

The Chief Marketing Officer will lead global marketing for the MI+ Theranostics portfolio. This is both a business leadership role and a creative leadership role. The CMO will work closely with the Product Modality Leader and regional commercial teams to define where the business will grow, how the portfolio will win and how the portfolio will show up in the market.

Requirements

• Bachelor’s degree in Marketing, Business Administration, Bioengineering or a related field, or equivalent experience
• Ten or more years of marketing experience, including product marketing
• Experience leading global teams
• Experience in product launches, commercialization, pricing or portfolio strategy
• Healthcare or medical technology experience required
• Strong written and verbal communication skills
• Demonstrate GE HealthCare’s leadership behaviors: Act with humility, Lead with transparency and Deliver with focus.
• Responsible for maintaining high standards for patient safety, customer satisfaction, quality and compliance, including appropriate review and approval of external marketing communications.
• Will not sponsor individuals for employment visas, now or in the future, for this job opening.
• For U.S. based positions only, the pay range for this position is $208,000.00-$312,000.00 Annual.
• Any offer of employment is conditioned upon the successful completion of a drug screen (as applicable).
• GE HealthCare will only employ those who are legally authorized to work in the United States for this opening.

Nice To Haves

• MBA or relevant advanced degree
• Experience in Imaging, Radiology, Theranostics, Molecular Imaging or adjacent healthcare technology markets
• Product management, sales or regional marketing experience
• Experience developing portfolio, launch or brand campaigns
• Experience leading creative teams, agencies or integrated marketing programs
• Strong understanding of segmentation, positioning, pricing and lifecycle management
• Proven ability to lead change and work effectively across a matrixed organization

Responsibilities

• Shape the Growth Strategy: Help define and implement the global growth strategy for business. This includes identifying the biggest growth opportunities, understanding customers and competitors, and helping the business make clear choices about where to invest, differentiate and prioritize.
• Build the Portfolio Story: Create a clear and compelling story for the business. Translate complex technology, clinical evidence and product roadmaps into simple, memorable stories. Ensure major launches have a strong creative idea and that individual product stories connect to a broader portfolio narrative.
• Drive Commercial Results: Turn marketing strategy into business performance. Lead the marketing approach for new product launches, pricing, installed-base growth and customer activation. Partner with regional and commercial teams to increase awareness, preference, adoption, market share, orders and revenue.
• Connect Global and Regional Teams: Ensure global strategy works in local markets. Create clear alignment across product, marketing and commercial teams, while giving regions the flexibility to adapt execution to customer and market needs.
• Lead the Marketing Team: Lead and develop a global marketing and product management team. Set clear priorities, build strong talent and create a culture that is customer-focused, creative, accountable and commercially minded.

Benefits

• medical
• dental
• vision
• paid time off
• a 401(k) plan with employee and company contribution opportunities
• life
• disability
• accident insurance
• tuition reimbursement
• performance based incentive compensation, which may include cash bonus(es) and/or long term incentives (LTI)

What This Job Offers

• Job Type: Full-time
• Career Level: Executive