Director, Theranostics Marketing Strategy
About The Position
Drive the strategy for one of healthcare’s most innovative and rapidly evolving categories, shaping the future of Theranostics at Novartis. As Director, Marketing Strategy, you will lead portfolio-wide brand positioning, growth strategy, and integrated marketing initiatives that strengthen Novartis’s leadership in precision medicine. Partnering closely with cross-functional and Integrated Marketing Organization (IMO) teams, you will translate bold strategic vision into impactful customer experiences that accelerate adoption and deliver meaningful outcomes for patients. This position will be located at the East Hanover, NJ site and will not have the ability to be located remotely. Please note that this role would not provide relocation, and only local candidates will be considered. This position will require 20% travel as defined by the business (domestic and/or international).
Requirements
- Bachelor's degree in a related field is required
- At least 7 years of experience in strategy, consulting and/or commercial marketing with multi-functional experience in Pharma or Healthcare preferred
- Demonstrated experience of leveraging data, analytics, and customer insights to drive personalization at scale
- Experience in driving high performing brands/corporate strategy in highly competitive categories within the US
- Minimum of 5 years of demonstrated experience of leveraging data, analytics, and customer insights to drive personalization at scale
- Demonstrated success building trusted, collaborative partnerships across diverse stakeholders and cross-functional teams, with a proven track record of fostering high-performing teams
- Transformational Leader with strategic experiences to transform the business into next generation engagement
- Proven ability to develop and execute strategic programs, resources, and initiatives on time, within scope and budget, leveraging strong financial acumen, operational excellence, and the detail-oriented ability to effectively manage multiple priorities in a fast-paced, deadline-oriented environment
- Strong strategic agility with the ability to interpret market data, identify emerging opportunities, and convert insights into actions that drive customer engagement and behavioral change across highly complex brands
- Excellent written and oral communication skills with the ability to effectively communicate complex ideas and information to a range of audiences and stakeholders
Nice To Haves
- Master of Science, and/or MBA preferred
- Recent experience with oncology or specialty treatments strongly preferred
Responsibilities
- Partner with the ED, Marketing Strategy to develop a cohesive and integrated marketing strategy and campaign, grounded in deep customer insights
- Own the Theranostics narrative and positioning
- Enable cohesion across brands and indications, avoiding fragmentation as the portfolio expands
- Play a key role in shaping long-term market development and category leadership
- Think outside the box to drive best in class marketing strategies that align to brand goals and maximize business results
- Foster a high performing team that proactively and effectively interfaces across key functions to achieve the product strategies and objectives
- Collaborate with Product Strategy and I&A teams on integrated strategy, plan, and asset(s), as appropriate
- Share and embed knowledge on best practices to engage customers and change behavior across the full brand lifecycle and drive behavior change
Benefits
- health, life and disability benefits
- a 401(k) with company contribution and match
- a variety of other benefits
- a generous time off package including vacation, personal days, holidays and other leaves
- performance-based cash incentive
- eligibility to be considered for annual equity awards
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What This Job Offers
Job Type
Full-time
Career Level
Director
