Director Marketing Technology Strategy

Advocate Health and Hospitals Corporation • Charlotte, NC

2d • Remote

About The Position

This leader is responsible for leading the enterprise marketing technology strategy function, owning platform vision, architectural standards, and governance across the MarTech ecosystem. This role defines how marketing technology capabilities are designed, integrated, and evolved to support business priorities, ensuring investments deliver measurable value, reduce complexity, and enable scalable execution. Develops and manages the technology maturity roadmap and innovation pipeline for the marketing organization. The leader serves as a strategic partner who works closely with IT to ensure platforms and tooling are aligned, interoperable, and fit for purpose. This role establishes enterprise standards and roadmaps, evaluates and prioritizes marketing technology investments, and embeds governance into day‑to‑day decision‑making to ensure marketing technology can scale safely, efficiently, and sustainably across the organization. The ideal candidate combines strategic vision with operational rigor, possesses strong analytical and communication skills, and demonstrates the ability to influence all levels of the organization. This role is integral to building a resilient, insight-driven marketing function that delivers sustained value to the business.

Requirements

• Bachelor’s degree in information systems, technology management, marketing, or a related field.
• 8 + years preferred experience in marketing technology, consumer data, CRM, digital experience or related disciplines.
• 3 + years of experience managing others.
• Has demonstrated knowledge and experience with marketing operations planning and execution.
• Enterprise level understanding of marketing technology ecosystems (e.g., CRM, CDP, CMP, marketing automation, digital engagement platforms).
• Strong technical acumen with the ability to translate business needs into scalable systems, standards, and frameworks.
• Experience operating in regulated environments with an understanding of privacy, consent, and governance principles.
• Proven ability to lead through influence and collaborate across IT, Security, Privacy, and business stakeholders.
• Strategic thinking with the ability to balance innovation, risk, scalability, and operational readiness.
• Strong analytical and problem-solving skills to assess tradeoffs and guide informed decision-making.
• Excellent verbal and written communication skills, including the ability to communicate complex concepts to executive and non-technical audiences.
• Highly collaborative, adaptable, and comfortable operating in complex, matrixed organizations.

Nice To Haves

• Relevant platform or domain certifications preferred (e.g., Salesforce, data governance, privacy, marketing technology).
• Master’s degree or equivalent in a relevant field or industry.

Responsibilities

• Define and own the enterprise marketing technology strategy and multi-year roadmap, aligned to business priorities, consumer experience goals, and enterprise architecture principles.
• Responsible for defining and enforcing marketing technology architecture, design, and governance standards across the marketing ecosystem to reduce fragmentation, technical debt, and drive efficiency and innovation.
• Lead and develop a team of domain experts spanning solution design, platform strategy, and workflow tooling, ensuring clear accountability and cohesion across capabilities.
• Responsible for the evaluation and prioritization of platform investments, enhancements, and retirements, balancing innovation, risk, cost, and long-term sustainability.
• Provide executive level guidance on technology tradeoffs, sequencing, and investment decisions to support informed leadership decision-making.
• Partner with IT, Security, Privacy, and Procurement to ensure marketing technology solutions are secure, compliant, and scalable within enterprise standards.
• Serve as the escalation point for complex cross-platform, integration, or architectural decisions, resolving conflicts and driving alignment.
• Ensure marketing technology platforms are interoperable and data-ready, supporting journey orchestration, personalization, and performance measurement.
• Establish governance mechanisms for vendor strategy, roadmap alignment, and capability evaluation across the marketing technology stack.
• Partner with Journey Architecture & Enablement and Consumer Data & Trust Operations to ensure technology strategy enables scalable, consent-aware personalization and activation.
• Embed enablement and adoption considerations into technology decisions so downstream teams can execute effectively without custom or manual work.
• Monitor emerging technologies and industry trends, recommending measured adoption where they deliver clear business or experience value.
• Lead and mentor a high-performing team that proactively identifies opportunities solutions for the customer's end-to-end experience, fostering a culture of collaboration, accountability, and innovation within the team.
• Foster a performance-driven work environment, setting clear goals, providing feedback, and supporting ongoing development.
• Provide guidance and coaching for team members, guiding them to advance their subject matter expertise and identify future leaders to meet business objectives.

Benefits

• Comprehensive suite of Total Rewards: benefits and well-being programs
• Competitive compensation
• Generous retirement offerings
• Programs that invest in your career development
• Paid Time Off programs
• Health and welfare benefits such as medical, dental, vision, life, and Short- and Long-Term Disability
• Flexible Spending Accounts for eligible health care and dependent care expenses
• Family benefits such as adoption assistance and paid parental leave
• Defined contribution retirement plans with employer match and other financial wellness programs
• Educational Assistance Program

What This Job Offers

• Job Type: Full-time
• Career Level: Director