Director Marketing Technology Strategy

American Addiction Centers • Charlotte, NC

4d • $75 - $121 • Remote

About The Position

This role defines and owns the enterprise marketing technology strategy and multi-year roadmap, aligned to business priorities, consumer experience goals, and enterprise architecture principles. The Director is responsible for defining and enforcing marketing technology architecture, design, and governance standards across the marketing ecosystem to reduce fragmentation, technical debt, and drive efficiency and innovation. This position leads and develops a team of domain experts spanning solution design, platform strategy, and workflow tooling, ensuring clear accountability and cohesion across capabilities. The Director is responsible for the evaluation and prioritization of platform investments, enhancements, and retirements, balancing innovation, risk, cost, and long-term sustainability. They will provide executive level guidance on technology tradeoffs, sequencing, and investment decisions to support informed leadership decision-making. This role partners with IT, Security, Privacy, and Procurement to ensure marketing technology solutions are secure, compliant, and scalable within enterprise standards. They serve as the escalation point for complex cross-platform, integration, or architectural decisions, resolving conflicts and driving alignment. The Director ensures marketing technology platforms are interoperable and data-ready, supporting journey orchestration, personalization, and performance measurement. They establish governance mechanisms for vendor strategy, roadmap alignment, and capability evaluation across the marketing technology stack. This role partners with Journey Architecture & Enablement and Consumer Data & Trust Operations to ensure technology strategy enables scalable, consent-aware personalization and activation. They embed enablement and adoption considerations into technology decisions so downstream teams can execute effectively without custom or manual work. The Director monitors emerging technologies and industry trends, recommending measured adoption where they deliver clear business or experience value. Additionally, this role leads and mentors a high-performing team that proactively identifies opportunities and solutions for the customer's end-to-end experience, fostering a culture of collaboration, accountability, and innovation within the team. They foster a performance-driven work environment, setting clear goals, providing feedback, and supporting ongoing development. The Director provides guidance and coaching for team members, guiding them to advance their subject matter expertise and identify future leaders to meet business objectives.

Requirements

• Bachelor’s degree in information systems, technology management, marketing, or a related field.
• 8+ years preferred experience in marketing technology, consumer data, CRM, digital experience or related disciplines
• 3+ years of experience managing others required.
• Has demonstrated knowledge and experience with marketing operations planning and execution
• Enterprise level understanding of marketing technology ecosystems (e.g., CRM, CDP, CMP, marketing automation, digital engagement platforms)
• Strong technical acumen with the ability to translate business needs into scalable systems, standards, and frameworks
• Experience operating in regulated environments with an understanding of privacy, consent, and governance principles
• Proven ability to lead through influence and collaborate across IT, Security, Privacy, and business stakeholders
• Strategic thinking with the ability to balance innovation, risk, scalability, and operational readiness
• Strong analytical and problem-solving skills to assess tradeoffs and guide informed decision-making
• Excellent verbal and written communication skills, including the ability to communicate complex concepts to executive and non-technical audiences
• Highly collaborative, adaptable, and comfortable operating in complex, matrixed organizations

Nice To Haves

• Relevant platform or domain certifications preferred (e.g., Salesforce, data governance, privacy, marketing technology). Specific certifications may vary by role.
• Master’s degree or equivalent in a relevant field or industry.

Responsibilities

• Define and own the enterprise marketing technology strategy and multi-year roadmap, aligned to business priorities, consumer experience goals, and enterprise architecture principles
• Responsible for defining and enforcing marketing technology architecture, design, and governance standards across the marketing ecosystem to reduce fragmentation, technical debt, and drive efficiency and innovation
• Lead and develop a team of domain experts spanning solution design, platform strategy, and workflow tooling, ensuring clear accountability and cohesion across capabilities
• Responsible for the evaluation and prioritization of platform investments, enhancements, and retirements, balancing innovation, risk, cost, and long-term sustainability
• Provide executive level guidance on technology tradeoffs, sequencing, and investment decisions to support informed leadership decision-making
• Partner with IT, Security, Privacy, and Procurement to ensure marketing technology solutions are secure, compliant, and scalable within enterprise standards
• Serve as the escalation point for complex cross-platform, integration, or architectural decisions, resolving conflicts and driving alignment
• Ensure marketing technology platforms are interoperable and data-ready, supporting journey orchestration, personalization, and performance measurement
• Establish governance mechanisms for vendor strategy, roadmap alignment, and capability evaluation across the marketing technology stack
• Partner with Journey Architecture & Enablement and Consumer Data & Trust Operations to ensure technology strategy enables scalable, consent-aware personalization and activation
• Embed enablement and adoption considerations into technology decisions so downstream teams can execute effectively without custom or manual work
• Monitor emerging technologies and industry trends, recommending measured adoption where they deliver clear business or experience value
• Lead and mentor a high-performing team that proactively identifies opportunities solutions for the customer's end-to-end experience, fostering a culture of collaboration, accountability, and innovation within the team.
• Fosters a performance-driven work environment, setting clear goals, providing feedback, and supporting ongoing development.
• Provide guidance and coaching for team members, guiding them to advance their subject matter expertise and identify future leaders to meet business objectives.

Benefits

• Comprehensive suite of Total Rewards: benefits and well-being programs
• Competitive compensation
• Generous retirement offerings
• Programs that invest in your career development
• Base compensation listed within the listed pay range based on factors such as qualifications, skills, relevant experience, and/or training
• Premium pay such as shift, on call, and more based on a teammate's job
• Incentive pay for select positions
• Opportunity for annual increases based on performance
• Paid Time Off programs
• Health and welfare benefits such as medical, dental, vision, life, and Short- and Long-Term Disability
• Flexible Spending Accounts for eligible health care and dependent care expenses
• Family benefits such as adoption assistance and paid parental leave
• Defined contribution retirement plans with employer match and other financial wellness programs
• Educational Assistance Program

What This Job Offers

• Job Type: Full-time
• Career Level: Director