Associate Director, Social Marketing & Strategy
About The Position
We’re looking for an Associate Director, Social Marketing & Strategy to lead social strategy across key clients, with a strong focus on campaign-driven work within Integrated Agency Teams (IATs). This role is responsible for translating brand and paid campaigns into effective, culturally relevant, social-first ideas and executions—not just always-on content. You’ll play a key role in making integrated campaigns work on social, acting as a confident and credible voice in cross-functional settings. This includes pushing recommendations, engaging in thoughtful debate, and influencing decisions—while maintaining strong relationships and reading the room.
Requirements
- 7–9+ years in social marketing
- Prior experience working within Integrated Agency Teams (IATs)
- Strong background in owned, earned, and organic social (required)
- Experience translating brand and paid campaigns into social-first content
Responsibilities
- Lead the social workstream within IATs, ensuring integrated campaigns translate into strong social executions
- Develop and optimize social strategies aligned to campaign objectives and KPIs
- Partner closely with other IATs, as well as internal Account, Creative, Paid Media, and Influencer teams to deliver cohesive work
- Advocate for social best practices and push work forward with confidence and clarity
- Act as an authoritative voice in meetings, comfortable operating “toe-to-toe” with stakeholders
- Balance conviction with diplomacy, and able to challenge thinking without being overly bullish
- Apply strong strategic thinking grounded in human behavior, culture, and platform dynamics
- Ensure your POV is heard while building trust and strong cross-functional partnerships
- Brief creators and guide content development to deliver high-quality, insight-driven work
- Use performance data and social analytics to inform optimization and creative direction
- Communicate clearly and confidently with senior stakeholders, adapting style to the room
- Foster collaboration across teams with a people-first mindset
- Navigate competing priorities, personalities, and evolving demands effectively
- Manage multiple workstreams in a fast-paced environment with frequent status updates
- Stay adaptable and resilient as priorities shift and new challenges emerge
- Manage and mentor Social Strategists and Managers, elevating team output and growth
Benefits
- Medical, vision, and dental insurance
- Life insurance
- Short-term and long-term disability insurance
- 401k
- Flexible paid time off
- At least 15 paid holidays per year
- Paid sick and safe leave
- Paid parental leave
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
