Director, Marketing Strategy

Cox Enterprises•Atlanta, GA

1d•$134,900 - $224,900•Hybrid

About The Position

The Director, Marketing Strategy serves as the strategic architect and business partner for Cox Automotive's consumer marketing organization, driving integrated marketing strategy across Autotrader, KBB, and multiple business units for each brand. This role acts as the connective tissue between business, product, B2B marketing, and cross functional consumer marketing team - translating complex business needs into actionable, integrated marketing strategies that drive measurable business outcomes. We are looking for a strategic, intellectually curious leader who is comfortable with ambiguity and is able to navigate change while balancing long term vision with near term execution needs.

Requirements

Bachelor's degree in related discipline and 10 years of marketing strategy, brand strategy, or management consulting experience. The right candidate could also have a different combination, such as a master’s degree and 8 years’ experience; a Ph.D. and 5 years of experience; or 14 years’ experience in a related field.
5+ years in director-level or equivalent strategic leadership roles
Proven track record of driving business outcomes through integrated marketing strategy
Experience partnering with senior business leaders (VP/SVP level) and influencing without direct authority
Background working in complex, matrixed organizations with multiple stakeholders
Experience managing agency relationships
Deep understanding of full-funnel marketing strategy (brand, performance, lifecycle)
Exceptional strategic thinking - ability to synthesize complex information, identify insights, and develop clear strategic recommendations
Data-driven mindset with ability to leverage analytics and customer insights to inform strategy
Systems thinking - sees connections across functions, channels, and business units
Executive presence and ability to present to C-level audiences with confidence and clarity
Proven ability to influence and build consensus across diverse stakeholders
Strong people leadership - develops talent, builds high-performing teams, creates inclusive environments
Collaborative approach while also comfortable making tough decisions and trade-offs
Must reside within the Eastern Time Zone.
Must be able to clear a pre-employment drug test.
Applicants must currently be authorized to work in the United States for any employer without current or future sponsorship. No OPT, CPT, STEM/OPT or visa sponsorship now or in future.

Nice To Haves

Master’s degree preferred
Automotive, marketplace, e-commerce, or complex B2C/B2B2C business model experience strongly preferred

Responsibilities

Serve as primary marketing strategy partner to business unit leaders, product team, B2B marketing, and operations directors across the Cox Automotive ecosystem
Lead strategic planning processes for 6+ business units, developing integrated annual and quarterly consumer marketing strategies that align with business objectives and competitive positioning
Participate in business planning cycles, providing consumer marketing perspective on growth opportunities, competitive threats, and market dynamics
Navigate complex stakeholder environments, building consensus across matrixed teams and driving alignment on strategic priorities
Represent consumer marketing strategy in executive forums and business reviews
Translate business objectives into clear, actionable marketing strategies that span brand, performance, lifecycle and social consumer marketing, coordinating with media, creative and analytics leaders to bring campaigns to life.
Develop strategic briefs that synthesize business context, customer insights, competitive landscape, and success metrics to guide media, creative, and analytics teams
Lead cross-functional strategy development for major initiatives (launches, competitive responses, new product introductions)
Partner with media team and agencies to co-create strategic approaches, challenging and refining recommendations to ensure business alignment
Own the "what" and "why" of marketing plans while enabling execution teams to determine the "how"
Serve as primary strategic counterpart to agency strategy leadership, establishing ways of working and performance expectations
Brief media team and agencies with clear strategic direction and challenge recommendations to ensure they ladder to business objectives
Ensure marketing extracts maximum value from agency partnerships through strong strategic partnership
Build and lead a high-performing strategy team, providing mentorship & development opportunities
Establish strategy team operating rhythms, standards, and best practices
Foster a culture of strategic rigor, customer-centricity, and business acumen
Develop strategic planning frameworks, tools, and processes that scale across business units
Partner with analytics to ensure strategies are grounded in data and insights

Benefits

A competitive salary and top-notch bonus/incentive plans.
Exceptional work-life balance, flexible time-off policies and accommodating work schedules.
Comprehensive healthcare, with multiple options for individuals and families.
Generous 401(k) retirement plans with company match.
Professional development and continuing education opportunities.
Inclusive parental leave policies, plus comprehensive fertility coverage and adoption assistance.
Extra perks like pet insurance, employee discounts and much more.
Seven paid holidays throughout the calendar year
Up to 160 hours of paid wellness annually for their own wellness or that of family members.
Additional paid time off in the form of bereavement leave, time off to vote, jury duty leave, volunteer time off, military leave, and parental leave.
Health care insurance (medical, dental, vision)
Retirement planning (401(k))
Paid days off (sick leave, parental leave, flexible vacation/wellness days, and/or PTO).