Chief Growth Officer & Chief Marketing Officer

Greater ChicagoSkokie, IL
Hybrid

About The Position

The primary role of the Chief Growth / Marketing Officer is to consult with career advisors on productivity drivers & strategies, business model design, practice management, and leadership development to drive overall growth and retention through retirement, while providing strategic marketing, media relations, and client-experience direction to advisors and the Network Office.

Requirements

  • 10+ years Financial Services/Wealth Management experience
  • Coaching experience
  • Exceptional written, verbal, presentation and leadership skills
  • Strong project management and collaboration skills
  • Ability to think strategically while acting tactically
  • Life & Health or Series Licensing

Responsibilities

  • Member of the executive leadership team and active participant in driving execution of Network Office annual strategies and 10-year vision
  • Responsible for building the vision and strategic plan for Career Advisor growth, productivity & engagement
  • Lead, manage, and professionally develop a marketing coordinator
  • Consulting and coaching career advisors and their teams (through a clear segmentation framework): Business Model Design, Team Development, Business & Operations Management, Strategic Planning, Integrated Planning, Client Acquisition & Engagement Models, Leadership Development, Accountability, Succession, Ensemble Platform
  • Liaison between the NO and HO including but not limited to: Sales Enablement, Practice Management, PCG, Field Growth and Engagement, Continuity and Succession, NO product specialists
  • Subject matter expert for Sophisticated Advisors and Teams: PCG and Ensembles
  • Liaison/subject matter expert of Entity Advisor
  • Partners with CA leaders and their team members toward vision attainment
  • Facilitates the sharing of necessary communications across all constituents (NO, HO and CAs)
  • Organization, facilitation and/or implementation of local programs/services
  • Relationship Owner – External Consultants to Career Advisors
  • Maintain strong collaborative relationships with Managing Directors throughout the Network Office
  • Liaison between the NO, Field Growth Partner and other home office executives
  • Partner with MDs and the U5 Development team to align on O5 expectations for LOS 3-4 advisors
  • Consult LOS 3-4 advisors on practice-management fundamentals, vision, business model development, goal setting, and revenue streams
  • Educate advisors on strategic use of Network Office support services
  • Provide strategic leadership for the Marketing Engagement (MEP) and Mentorship (MMP) programs, coaching and consulting advisors and their teams
  • Direct marketing education, brand, and communications strategy for the Network Office
  • Champion the Northwestern Mutual brand locally, guiding media relations, PR, accolades, and social and website strategy
  • Set marketing priorities and direction, delegating hands-on execution – collateral, events, digital content, and production – to the marketing coordinator
  • Develop Marketing Coordinator to become the key point of contact and subject matter expert on FR webpage and advisor’s social media coverage

Benefits

  • health insurance
  • PTO
  • 401k with match
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