Chief Marketing Officer (CMO)

Prop Firm Match Global – FZCO

1d • $15,000 - $25,000 • Remote

About The Position

Prop Firm Match Global FZCO (PFM) is seeking a Chief Marketing Officer (CMO) to bring senior marketing leadership to the company. This role will transform the marketing function from a scattered set of channels into a unified, company-wide engine driving brand, demand, and audience growth. The CMO will own PFM's voice in the market, build out the senior marketing leadership layer, and implement the necessary attribution and measurement discipline for scaling. The marketing department at PFM is structured around four pillars: Brand & Comms, Growth, Owned Media, and Community & Partnerships. The current priority is to bring in senior leadership to a function with strong individual contributors but in need of unified ownership, commercial discipline, and a multi-channel strategy aligned with PFM's growth trajectory.

Requirements

• 10+ years of progressive marketing leadership (CMO, VP Marketing, or Head of Marketing in a high-growth company).
• Multi-channel fluency across brand, performance, and lifecycle; not a single-channel specialist.
• Strong commercial and analytical thinking; comfortable holding CAC, payback, and channel ROI targets.
• Team building experience: has recruited, structured, and developed a marketing function end-to-end.
• Audience-network fluency across social and creator platforms.
• Comfortable with modern marketing tech, attribution tools, and AI / automation.
• Predominantly B2C marketing experience with comfort across B2B partnership marketing as a secondary skill.
• Track record of scaling marketing in a scale-up environment.
• Excellent async written communication.

Nice To Haves

• Fintech, trading, crypto, or adjacent consumer finance background.
• SEO depth.
• International market expansion playbooks.
• AI / automation enablement of marketing workflows.
• Prior experience structuring senior marketing leadership layers from scratch.
• Familiarity with the prop trading industry, PFM's mission, and what PFM does.

Responsibilities

• Own PFM's brand globally and lead the voice in market, ensuring PFM is the most trusted brand in prop trading, positioned, communicated, and represented consistently across every customer surface, and shaping industry conversations.
• Lead PR, thought leadership, events (including Prop Firm Expo), and community presence.
• Manage reputation across every customer surface.
• Build PFM's senior network in the prop trading industry.
• Build and scale the demand engine with efficiency discipline, driving audience growth, acquisition, lifecycle, and retention across web, social, paid, owned media, and community, while meeting or exceeding CAC and payback targets.
• Own growth across all channels.
• Set and defend CAC and payback targets.
• Hold the line on channel ROI.
• Run experimentation and budget reallocation cycles.
• Lead and structure the full marketing team, ensuring the four pillars (Brand & Comms, Growth, Owned Media, Community & Partnerships) are fully staffed, senior leadership gaps are closed (GTM, PR, Growth Leads), and existing team members are coached and developed.
• Build out the four marketing pillars.
• Hire GTM Lead, PR Lead, Growth Lead.
• Develop and coach existing team members.
• Set the operating cadence for the marketing function.
• Drive measurable ROI on marketing spend, ensuring marketing performance is attributed cleanly, measuring CAC, payback, channel ROI, and marketing-sourced revenue weekly, and reallocating budget towards effective strategies.
• Own marketing performance, attribution, and budget.
• Partner with Insights on measurement.
• Reallocate spend monthly.
• Report marketing-sourced revenue to SLT.

Benefits

• Performance-linked variable compensation
• Equity participation
• Occasional travel to Dubai HQ for in-person leadership meetings, partner events, and Prop Firm Expo.

What This Job Offers

• Job Type: Full-time
• Career Level: Executive
• Education Level: No Education Listed