Chief Marketing Officer

GEOSPARK ANALYTICS DBA SEERIST FEDERAL•Reston, VA

1d•$0 - $250,000•Hybrid

About The Position

Seerist is seeking an AI-native, hands-on Chief Marketing Officer with experience in SaaS growth to build and lead their marketing engine. This is a player-coach role requiring someone who has executed marketing strategies from the ground up in a high-growth SaaS environment. The ideal candidate will have experience in demand generation, product marketing, scaling sales processes, and managing both enterprise and government market approaches. A key requirement is being AI-native, thinking in terms of workflows, agents, and automation as a default operating model for marketing. The role involves building and holding a demand generation function accountable while hiring a team.

Requirements

Demonstrated success building and executing full-funnel SaaS marketing strategies — product marketing, demand generation, PLG, and enterprise motions — that drove measurable pipeline expansion at a company in a similar size and growth rate to Seerist.
Hands-on demand generation and performance marketing experience: paid search and paid social (keyword strategy, bid management, audience targeting, budget allocation), plus programmatic and ABM campaigns targeting key B2B SaaS accounts.
Ability to own demand generation strategy end to end — lead scoring models, nurture programs, and conversion rate optimization across the full funnel.
Comfortable in player-coach mode early, with a clear plan to hire up.
Ability to operationalize AI across the marketing stack — content, segmentation, attribution, automation — with a builder's mentality, not just a user's.
Has personally built or directed the build of AI agents and workflows that replaced or augmented manual marketing processes — not just adopted vendor tools.
Can articulate a technical architecture for AI-powered demand gen (e.g., enrichment pipelines, LLM-driven personalization, automated scoring and outreach sequencing).
Understands prompt engineering, workflow orchestration, and API integration well enough to spec and evaluate agent builds.
Has a clear point of view on where AI eliminates headcount versus where it amplifies human judgment.
Track record of shipping AI-powered marketing motions that produced measurable lift — not just experimenting with off-the-shelf tools.
Can build custom AI agents for marketing operations: lead qualification bots, competitive intelligence monitors, content generation pipelines, and automated reporting dashboards.
MQLs, pipeline contribution, conversion rates, and revenue are top priorities — not vanity metrics.
Statistical and experimental mindset: designs tests, reads results correctly, and kills underperformers fast.
Strong budget management skills, with experience making hard tradeoff decisions within constrained budgets — not just optimizing a handed-down allocation.
Builds dashboards and reporting cadences that create transparency and accountability across the marketing org.
Deep product marketing DNA: translates technical capabilities into compelling market narratives and sales enablement.
Has operated the marketing-to-sales handoff at scale and knows where pipeline leaks happen.
Comfortable in technical product discussions and can credibly engage with product and engineering leadership.
Understands that PLG content marketing and 18-month federal procurement cycles are fundamentally different worlds.
Can build marketing support for federal capture without overinvesting in low-probability pursuits.
Credible with customers, partners, and the board, and communicates complex ideas simply and powerfully.
Represents the company confidently in high-stakes environments — investor meetings, customer negotiations, partner discussions.
Track record of upgrading teams and attracting high-performance talent, building a metrics-driven culture, and knowing when to coach versus make hard talent decisions.

Nice To Haves

Government/federal marketing experience is a strong plus, not a hard requirement — what matters is the judgment not to force enterprise playbooks onto federal motions.

Responsibilities

Own full-funnel SaaS marketing strategy across product marketing, demand generation, PLG, and enterprise motions, tied directly to measurable pipeline growth.
Build and operationalize AI across the marketing stack — content, segmentation, attribution, and automation — with a builder's mentality.
Stand up demand generation and performance marketing: paid search and social, programmatic and ABM, lead scoring, nurture programs, and conversion optimization.
Establish rigorous measurement: attribution modeling, incrementality testing, experimentation, and clear reporting cadences across the marketing org.
Partner closely with product, sales, and customer success to align go-to-market and close pipeline leaks.
Build marketing for both enterprise and federal motions, applying the right playbook, metrics, and timelines to each.
Recruit, coach, and scale a high-performing, metrics-driven marketing team.