Chief Marketing Officer (CMO)

Grand Circle•Boston, MA

3d•Hybrid

About The Position

Grand Circle Corporation (GCC) is seeking a growth-oriented, data-driven Chief Marketing Officer (CMO) to lead and transform all aspects of the marketing organization. The CMO will be responsible for driving revenue, enhancing customer experiences, defining brand perception, and expanding market reach. Reporting directly to the CEO, the CMO will be a key member of the Executive Team, responsible for building and leading a high-performing marketing team in a B2C environment. This role requires a blend of strategic thinking and hands-on execution, combining the art and science of marketing to drive performance and brand initiatives across digital and traditional channels. The ideal candidate will have a proven track record of transforming marketing organizations through a performance-oriented, data-driven approach and will be an excellent cross-functional collaborator.

Requirements

15+ years of marketing leadership experience with demonstrated success leading a comprehensive marketing organization for a multi-brand portfolio.
Leverages best-in-class digital and traditional marketing tactics to support a business’s overarching strategy.
Experience building and leading a modern performance marketing organization.
Expertise across digital marketing, eCommerce optimization, paid search, paid social, SEO, variable marketing, acquisition marketing, MarTech & marketing analytics activities.
A customer-obsessed marketer who shapes meaningful strategies to evolve a company’s brand and engage with a diverse consumer audience.
Understands all aspects of the customer lifecycle and experience creating customer acquisition, upsell and cross-sell engines without sacrificing the loyalty of existing buyers.
Track record of success building, upleveling and scaling strategic marketing plans and teams that support growth and transformation.
Works-cross functionally across an organization to introduce and optimize new, proactive marketing tactics.

Responsibilities

Own and lead the comprehensive marketing organization across all marketing disciplines, enhancing existing capabilities while building new ones.
Transform marketing into a proactive, data-driven, modern function aligned with overall business strategy.
Drive the company’s digital evolution, optimizing eCommerce platforms and digital customer touchpoints to maximize engagement, conversion, and revenue.
Oversee and scale performance marketing and digital programs across channels in partnership with sales.
Leverage data, analytics, and personalization strategies to deliver seamless, high-performing customer experiences.
Strengthen brand positioning and equity through integrated campaigns that build awareness, preference, and loyalty.
Expand reach to new audiences while maintaining strong relationships with existing customers.
Develop and scale customer acquisition strategies across paid media, SEO/SEM, social, influencer, and affiliate channels.
Partner cross-functionally with product, sales, and operations to improve customer journeys, retention, and lifetime value.
Ensure marketing technology investments drive measurable ROI and support scalable growth.
Provide inspirational leadership, fostering alignment with company mission, vision, and strategic priorities.
Recruit, develop, and mentor top talent while reinforcing a high-performance, collaborative culture.