Communication & Marketing Officer

University of South Florida•Tampa, FL

3d•Onsite

About The Position

The Communications & Marketing Officer develops, executes and optimizes integrated marketing campaigns that drive awareness, engagement, lead generation and student enrollment. This position helps drive the college’s digital marketing strategy, campaign management, marketing automation and performance analytics. The position requires someone who understands how campaigns perform, can interpret results and suggest improvements while partnering with leadership on broader strategic direction. Working closely with program stakeholders, this role plays a key part in bringing campaigns to life, elevating the college’s brand and improving marketing effectiveness over time. Opened in 2025 and powered by a University of South Florida record $40 million gift from Arnie and Lauren Bellini, USF’s Bellini College of Artificial Intelligence, Cybersecurity and Computing is the first in Florida, and among the first in the nation, to unify AI, cybersecurity, and computing within a single college. More than 65 faculty members focus on cutting-edge research and educating 3,000+ bachelor’s, master’s, and doctoral students across 15 degree programs in computer science, cybersecurity, AI, information technology, and computer engineering. The college emphasizes industry-relevant education and experiential learning to prepare students for real-world challenges. It also serves as the central hub for AI and cybersecurity research and teaching at USF, collaborating with colleges and units across the university.

Requirements

Understands how campaigns perform.
Can interpret results and suggest improvements.
Partnering with leadership on broader strategic direction.
Working closely with program stakeholders.
Bringing campaigns to life.
Elevating the college’s brand.
Improving marketing effectiveness over time.

Responsibilities

Develops, executes and optimizes integrated marketing campaigns that drive awareness, engagement, lead generation and student enrollment.
Drives the college’s digital marketing strategy, campaign management, marketing automation and performance analytics.
Interprets campaign results and suggests improvements.
Partners with leadership on broader strategic direction.
Works closely with program stakeholders to bring campaigns to life.
Elevates the college’s brand.
Improves marketing effectiveness over time.