Marketing Officer (On-Site)

Bank of New Hampshire•Laconia, NH

5d•Onsite

About The Position

Bank of New Hampshire is seeking an experienced, creative, and strategic Marketing Officer to lead marketing initiatives, champion customer experience, and support the marketing team. This full-time, on-site role is based at the bank’s main office in Laconia, New Hampshire. The Marketing Officer will shape customer experiences across brand touchpoints, support marketing initiatives from concept through execution, coach the team, and collaborate throughout the organization to drive growth, engagement, and customer loyalty. The role combines strategic planning with hands-on execution. It includes managing campaigns and projects, developing customer-focused strategies, overseeing creative work and communications, measuring marketing effectiveness, and ensuring materials meet brand and regulatory standards. The position also supports vendor management, audits, corporate projects, and community initiatives. Travel may be needed to support company events and community initiatives. Bank of New Hampshire offers competitive pay, benefits, paid time off, paid volunteer time, tuition assistance, and internal training opportunities. The bank is committed to equal employment opportunity and compliance with applicable federal, state, and local laws prohibiting employment discrimination.

Requirements

Bachelor's degree in Marketing, Communications, Advertising, Business Management, or a related field (listed as a preferred qualification).
Prior experience leading and developing a small marketing team (listed as a preferred qualification).
Strong prioritization, organization, and project management skills, and ability to collaborate across all levels of the organization.
Strong understanding of customer engagement strategies across digital and traditional channels.
High proficiency in Microsoft Office applications.
Excellent written and verbal communication skills, including strong copywriting abilities.
Strong organizational, project management, and time management skills.
Strong analytical skills and ability to measure marketing effectiveness and campaign ROI.
Ability to build relationships across all levels of the organization.
Creative problem-solving ability and ability to balance strategic planning with day-to-day execution.
Willingness to travel as needed to support company events and community initiatives.

Nice To Haves

Bachelor's degree in Marketing, Communications, Advertising, Business Management, or a related field.
Prior experience leading and developing a small marketing team.

Responsibilities

Mentor the Marketing team and foster collaboration, creativity, accountability, and professional growth.
Manage marketing projects and campaigns from planning through execution, ensuring quality, consistency, and timely delivery.
Represent the marketing team in corporate projects and define and execute related tasks.
Partner with internal stakeholders and external partners to develop campaigns and brand experiences.
Develop customer-focused marketing strategies by analyzing feedback, identifying opportunities, and improving the customer journey.
Oversee creative development for advertising, branded content, digital communications, promotions, events, and community engagement.
Coordinate internal communications about marketing initiatives, promotions, and product updates.
Create content for the website, newsletters, annual reports, press releases, and other marketing materials.
Measure campaign performance, evaluate ROI, and recommend improvements based on data and customer insights.
Ensure marketing materials meet brand standards, regulatory requirements, and compliance guidelines.
Support vendor management, audits, and other departmental initiatives.
Partner across the organization to strengthen the brand and deliver exceptional customer experiences.
Travel as needed to support company events and community initiatives.

Benefits

Competitive pay
Generous benefits and paid time off
Paid time to volunteer and give back to the communities in which the bank operates and lives
Tuition assistance
Internal training opportunities
Medical coverage effective day one of employment
Dental coverage effective day one of employment
Vision coverage effective day one of employment
Health Savings Account
Paid vacation
Incentive Compensation Plan (bonus) based upon performance and plan guidelines
Company-paid short- and long-term disability
Company-paid Group Term Life/AD&D Insurance
Voluntary employee-paid benefits such as AFLAC
401(k) with company match
Employee activities and recognition
Employee Assistance Program