Marketing Manager | Full-Time | Rupp Arena

Oak View Group•Lexington, KY

About The Position

Oak View Group is seeking a Marketing Manager to lead promotional campaigns across Rupp Arena, Central Bank Center, the Lexington Opera House, and the OVG Concert Series at Gatton Park. The role develops, manages, and executes strategic marketing plans for concerts, family shows, conventions, and other events. The Marketing Manager oversees event advertising budgets and media buying, public relations, and grassroots promotions. The position pays an annual salary of $50,000–$55,000 and will remain open until December 31, 2026. Full-time benefits include health, dental, and vision insurance, a 401(k) savings plan with matching, and paid time off including vacation days, sick days, and 11 holidays.

Requirements

Bachelor’s degree from an accredited college or university, or equivalent work experience.
Strong knowledge of social media platforms, including Facebook, Instagram, X, and TikTok.
Demonstrated proficiency with Microsoft Office Suite.
Basic photography and videography skills, with proficiency editing images and videos using Adobe, Canva, and CapCut.
Independent decision-making skills and the ability to apply judgment in resolving problems of moderate scope and complexity.
Highly organized, resourceful, and a quick learner, with the ability to handle multiple projects simultaneously.
Ability to prioritize and meet deadlines.
Adaptability and ability to work under pressure to meet deadlines.
Ability to work a flexible schedule, including weekends, nights, and holidays.
Frequent bending, lifting objects, sitting, exposure to multiple external elements, and extensive walking through the building.

Nice To Haves

Three to five years of previous event or entertainment marketing experience.
Intermediate to strong knowledge of Adobe Creative Suite.

Responsibilities

Conceptualize, develop, and execute comprehensive marketing campaigns for concerts, comedy shows, theater productions, and live events across the venues and concert series.
Develop and implement creative cash and trade proposals with digital, radio, print, television, and outdoor media partners.
Build and maintain relationships with local media partners, promoters, tour marketers, and community partners to align event campaigns.
Identify and execute community cross-marketing and grassroots promotions, including ticket giveaways, on-site activations, and third-party partnerships.
Manage internal marketing assets, digital displays, marquee messaging, and the venue website.
Manage event advertising budgets and the media buying and billing process, and implement multi-channel advertising strategies.
Draft, distribute, and follow up on press releases, and pitch feature stories to local and regional media about upcoming events and venue initiatives.
Develop social media campaigns, email and SMS marketing, and promotions to drive ticket sales and fan engagement.
Track and analyze event ticket sales, and adjust digital targeting and marketing efforts using insights from previous events.
Prepare post-show recaps and manage post-event surveys to measure attendee feedback and analyze venue operations.
Research venue and event marketing trends and implement best practices in day-to-day activations.
Recruit and manage marketing interns and part-time employees.
Perform other duties as assigned.