Marketing Analyst II | Full-Time | Acrisure Arena

Oak View Group•Palm Desert, CA

About The Position

Oak View Group is seeking a detail-oriented Marketing Analyst II to manage customer data and support email, CRM, ticketing, and sales campaigns. The role uses Salesforce Marketing Cloud, Pylitix, and Ticketmaster to build campaigns and journeys, manage and segment audiences, maintain database integrity, and produce reports and insights. It supports Marketing, Ticketing, and Sales initiatives, using data to drive engagement, revenue, ticket sales, and customer retention. The position pays an annual salary of $70,500–$75,000. The schedule varies with the team’s games, events, and marketing calendar and may include weekday office hours, evenings, weekends, holidays, home game days, and special events. The role is based at Acrisure Arena. The position will remain open until December 31, 2026.

Requirements

At least 2 years of experience in email marketing or CRM campaign management.
Proficiency with Salesforce Marketing Cloud, Pylitix, or a similar marketing automation platform.
Strong organizational and project management skills.
Excellent written communication and attention to detail.
Ability to follow instructions precisely and meet strict deadlines.
Expertise in Salesforce Marketing Cloud and campaign management and execution.
Ability to analyze and interpret data.
Strong problem-solving ability and time management skills.
Strong written and verbal communication skills.
Ability to work independently and as part of a team.
Ability to work flexible hours, including evenings, weekends, and holidays; the schedule may include weekday office hours, home game days, and special events.

Nice To Haves

Certification in Salesforce Marketing Cloud or related platforms.
Basic familiarity with HTML/CSS.
Basic familiarity with SQL.
Basic familiarity with JavaScript.
Experience with marketing analytics tools or dashboards.
Knowledge of database management and data hygiene practices.
Background in customer service or client-facing roles.

Responsibilities

Plan, design, and execute email and CRM campaigns through database, SMS, and app messaging, aligned with marketing directives, sales, and business objectives.
Develop campaign timelines, messaging strategies, and audience segments based on provided guidelines, coordinating with the box office, sales, marketing, and OVG corporate premium sales teams.
Create email and landing-page content using predefined content blocks or HTML code.
Build and test campaigns in Salesforce Marketing Cloud using templates and predefined workflows, including custom automations and journeys.
Monitor A/B test results and apply learnings to future campaigns.
Manage data accuracy, consistency, and integrity within Salesforce Marketing Cloud.
Maintain accurate campaign records and documentation for reporting.
Maintain and update customer segmentations and account and ticket records for purchasing trends.
Monitor automation and journey performance, understand how they were built, and identify causes of functional issues.
Track campaign performance metrics, including open rates, click-through rates, conversions, and unsubscribe rates.
Provide campaign reports and present findings to Ticketing, Marketing, Sales, Finance, and Leadership.
Identify trends and recommend campaign optimization.
Track ticket sales, attendance, revenue, customer activity, and other key metrics.
Collaborate with creative, sales, content, and product teams to ensure campaigns meet brand standards.
Manage campaign calendars and ensure scheduled sends are executed on time.
Maintain organized campaign files and asset libraries.
Ensure campaigns comply with CAN-SPAM, GDPR, and other email regulations.
Follow established brand guidelines and campaign directives.
Troubleshoot basic system and data issues and work with ticketing system vendors and internal IT teams when needed.
Assist with testing system upgrades, new functionality, and integrations.
Develop and maintain standard operating procedures for database processes.
Establish quality-control procedures to minimize data errors.
Monitor database processes and identify opportunities for efficiency and automation.
Perform other duties as assigned.