Assistant, Arena Marketing

The HEAT Group•Miami, FL

About The Position

The Arena Marketing Assistant supports the marketing and promotion of concerts, family shows, and other non-team events at Kaseya Center. Working with the Arena Enterprise team, this role helps organize event information and marketing materials, assists with campaign and event preparations, and provides hands-on experience in live entertainment and venue marketing. The position includes coordinating event timelines and marketing assets, submitting and tracking creative requests, researching local opportunities and industry trends, and assisting with event-day preparations and support. The role may require a flexible schedule, including evenings, weekends, holidays, and event days.

Requirements

  • Strong organization and attention to detail.
  • Ability to balance multiple assignments and deadlines.
  • Clear written and verbal communication skills.
  • Willingness to collaborate with internal teams and external partners.
  • Ability to work a flexible schedule that may include evenings, weekends, holidays, and event days.

Nice To Haves

  • A bachelor’s degree or equivalent from a four-year college or technical school is preferred.
  • Current college or university undergraduate and graduate students are encouraged to apply.

Responsibilities

  • Organize announce and onsale timelines and help the Arena Enterprise team stay current on dates and information.
  • Collect, organize, and update promoter-provided marketing assets, including photos, video, radio spots, and other creative materials.
  • Coordinate marketing opportunities throughout HEAT inventory, such as in-game promotions.
  • Prepare and submit creative and marketing requests in Wrike and Monday.com for event promotions, including presale and onsale emails and paid social plans.
  • Update Monday.com boards with event briefs, assets, key dates, deadlines, and promotional plans under team guidance.
  • Research local events, tourism opportunities, community partnerships, and industry trends that may inform venue marketing efforts.
  • Support day-of-show needs, including a digital playlist, artist and crew hospitality preparations, and coordination of approved backstage items.
  • Track and distribute marketing ticket holds and assist with internal ticket allocation records.
  • Assist with industry award submissions and maintain submission calendars, requirements, and supporting materials.
  • Assist with sustainability marketing projects by gathering event details, organizing materials, and supporting communications as assigned.
  • Provide event-day support as needed, including assisting with media or photography escorts and other on-site marketing activities.
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