Marketing Manager

Polish National Credit Union•Chicopee, MA

About The Position

Polish National Credit Union is seeking a Marketing Manager to lead the Marketing department and strengthen the organization’s brand, member relationships, and growth. In partnership with the SVP, Retail, this role establishes marketing priorities and leads the development, execution, and evaluation of strategies and initiatives aligned with PNCU’s objectives, member needs, and the communities it serves. The position oversees day-to-day department operations and multi-channel marketing focused on member acquisition, engagement, retention, cross-selling, brand awareness, and organizational growth. The Marketing Manager collaborates with senior leadership and teams across the Credit Union, manages departmental projects and resources, and provides leadership and development to Marketing staff. Polish National Credit Union is a full-service, member-owned credit union founded in 1921. Its mission is “To Grow Lasting Relationships to Improve People’s Lives,” and it supports communities through nonprofit and educational initiatives. The role requires discretion, sound judgment, professionalism, and strong relationship-building with internal and external partners. The work takes place in a normal office environment and requires travel for community events, meetings, professional events, and other Credit Union-related activities. The annual salary range is $74,540–$111,810; actual base pay depends on factors including skills, relevant experience, and work location.

Requirements

Bachelor’s degree in Business, Marketing, or a related field.
Progressive marketing experience, including developing and executing marketing strategies and campaigns, analyzing results, managing multiple projects, and collaborating across an organization.
Strong knowledge of marketing strategies, digital marketing tools, techniques, and channels.
Strong leadership, interpersonal, and communication skills; excellent verbal and written communication skills.
Strong strategic planning and project management abilities.
Strong analytical skills, including the ability to evaluate marketing data and campaign performance and make recommendations based on results.
Experience managing social media and digital content.
Experience with Adobe products and content management systems.
Proficiency in Microsoft Office.
Ability to manage multiple projects, priorities, and deadlines effectively.
Strong organizational skills and attention to detail.
Creative thinking and problem-solving abilities.
Ability to work independently and collaborate effectively across departments.
Ability to manage vendor, community, and business relationships effectively.
Ability to demonstrate trustworthiness, diplomacy, professionalism, discretion, and sound judgment.
Ability to lift up to 50 lbs.
Ability to travel for community events, meetings, professional events, and other Credit Union-related activities.

Nice To Haves

Supervisory or leadership experience.
Financial institution or credit union marketing experience.

Responsibilities

Lead day-to-day operations of the Marketing department and manage projects, campaigns, deadlines, and priorities.
Partner with the SVP, Retail to develop, recommend, and implement marketing plans supporting organizational objectives, member needs, and growth opportunities.
Plan, develop, execute, and evaluate multi-channel campaigns across digital, social media, print, advertising, and community outreach.
Develop and oversee marketing materials, advertisements, campaigns, promotions, and member communications while maintaining consistent brand and messaging.
Monitor campaign performance and marketing metrics, identify opportunities, and recommend future initiatives.
Conduct market research and analyze member needs and behavior, market trends, competitive activity, and growth and cross-selling opportunities.
Oversee social media and digital content to strengthen member engagement, community awareness, brand, and reputation.
Coordinate promotional, community, and professional events, including planning, marketing support, materials, and implementation.
Build and maintain relationships with community organizations, business partners, marketing vendors, and other external partners.
Collaborate with senior leadership and departments across PNCU to identify marketing needs and develop strategies for products, services, organizational initiatives, and member growth.
Manage departmental projects and resources and partner with the SVP, Retail on department budget priorities and expenditures.
Provide leadership, direction, coaching, and development to Marketing staff, fostering creativity, collaboration, accountability, and professional growth.
Update the SVP, Retail and senior leadership on marketing initiatives, campaign performance, market trends, opportunities, and recommendations.
Maintain compliance with applicable federal and state regulations and Credit Union policies and procedures.
Complete required compliance training and other ongoing training assigned throughout the year.