Marketing Manager

88 Tactical•Omaha, NE

just now

About The Position

The Marketing Manager will serve as the strategic driver behind 88 Tactical’s brand visibility, membership growth, and overall marketing performance. This role combines creativity and data-driven strategy to expand our member base, elevate our market presence, and strengthen engagement across all channels — from digital and social media to events and partnerships. This position requires a visionary leader with hands-on expertise in campaign strategy, advertising (including paid media), and brand storytelling. You’ll oversee all marketing functions, lead a small but mighty team, and work collaboratively with leadership to align marketing initiatives with company goals.

Requirements

Bachelor’s degree in Marketing, Communications, or related field (Master’s preferred).
7+ years of progressive marketing experience, with at least 3 years in a leadership role.
Proven success in membership-based or lifestyle brand marketing.
Strong understanding of digital marketing analytics, audience segmentation, and campaign optimization.
Expertise in paid advertising platforms (Google Ads, Meta Business Suite, etc.).
Excellent leadership, communication, and project management skills.

Responsibilities

Develop and execute comprehensive marketing strategies that drive membership acquisition, retention, and engagement.
Identify and target key market segments using data insights and customer behavior analysis.
Partner with the membership and events teams to create campaigns that convert leads and maximize ROI.
Oversee the development and management of advertising campaigns (digital, print, and broadcast).
Plan and optimize paid media strategies, including Google Ads, Meta, and other platforms.
Maintain a consistent and compelling brand voice across all marketing channels and materials.
Lead the strategy for social media growth, engagement, and brand storytelling.
Manage paid and organic social campaigns, influencer collaborations, and community engagement initiatives.
Analyze performance metrics and adjust strategies to continually improve reach and engagement.
Guide the creation of impactful content — including video, photo, print, and digital assets — that highlight the 88 Tactical experience.
Ensure all creative aligns with brand standards and enhances member perception.
Lead and mentor marketing staff, fostering a collaborative, performance-driven environment.
Partner with internal departments to ensure marketing efforts support operational and financial goals.
Oversee external marketing vendors, agencies, and media relationships.