Marketing Manager

The Educational Alliance Inc.•New York, NY

20h•$70,000 - $75,000

About The Position

Educational Alliance is seeking a creative, mission-driven Marketing Manager to elevate brand awareness and promote its programs through compelling storytelling, communications, and design. This is a highly collaborative, hands-on role for someone who is excited to create and manage content across a wide range of programs and for a variety of different audiences. The Marketing Manager will play a key role in shaping MCC's brand identity across a variety of digital and print channels through thoughtful messaging, strong visuals, compelling newsletters, and audience-centered campaigns. The ideal candidate is both creative and data-informed, enjoys developing engaging content, and uses performance insights to continuously improve their work. This person will be comfortable taking ownership of projects from start to finish while collaborating effectively in a fast-paced, high-volume environment.

Requirements

Bachelor’s degree in marketing, communications, or related field (or equivalent experience).required
3-5 years of marketing experience required, preferably in the nonprofit sector
Experience executing successful multi-channel marketing campaigns required
Strong storytelling and content creation skills across digital platforms, with the ability to translate ideas into clear, visually engaging marketing materials
A strong visual sensibility and attention to detail in both design and messaging
Excellent writing skills with the ability to communicate clearly and authentically to different audiences
Familiarity with evolving digital marketing trends, including social media AI tools, and paid media
Strong organizational skills and ability to manage multiple projects simultaneously
Experience with design tools such as Canva and Adobe Creative Suite
Experience with content creation and project management tools such as Sprout Social and Asana
Basic photography, video editing, and/or motion graphics experience
Comfort working with marketing data and metrics to improve campaign performances (advanced analytics expertise not required)
Data-driven mindset with experience using data and audience insights to inform marketing decisions
Demonstrated ability to collaborate across teams and build strong relationships in a fast-paced, hands-on environment.
Experience working in a nonprofit or community-based organization
Interest in community engagement, storytelling, or building partnerships
Familiarity with web design and SEO

Nice To Haves

Master’s Degree is a plus.

Responsibilities

Create and execute engaging multi-channel marketing campaigns across a range of platforms including social media, web, email, and print to promote MCC’s programs, including early childhood, fitness, art classes, older adult programming, etc.
Draft and edit engaging marketing content for promotional materials (such as newsletters, emails, website copy, social media, brochures) that reflect MCC’s mission and resonate with its audiences
Manage and maintain a consistent brand voice and digital identity across all MCC platforms
Update and manage website content (WordPress) including program and event pages
Work with Educational Alliance’s graphic designer to develop visual assets for MCC, such as flyers, social graphics, and email templates, supporting the creation of design materials as needed
Track and analyze campaign performance (engagement, conversions, reach) and use insights to optimize content, improve targeting, and inform future campaigns
Use audience insights and performance data to recommend improvements to messaging, content strategy, and campaign approach
Partner with MCC leadership and EA’s Director of Communications to help refine marketing strategies based on program goals, campaign performance, and organizational priorities
Cultivate excellent relationships with community partners, external stakeholders, and fellow MCC staff to ensure successful execution of marketing campaigns for MCC programs and events
Support Educational Alliance’s Director of Communications on broader communications efforts to increase press coverage and public awareness of MCC
Coordinate production of MCC print and digital collateral, working with external vendors as needed
Manage marketing calendars, timelines, and deliverables across multiple programs
Maintain organized marketing assets, templates, and brand resources in collaboration with Educational Alliance’s graphic designer
Ensure timely promotion of MCC programs and events across all relevant channels
Oversee marketing budget, tracking expenses and ensuring cost-effective execution
Guide program teams in best practices for marketing, including social media, newsletters, and collateral development
Supervise interns and/or consultants when applicable
Coordinate with Educational Alliance and Communications/Marketing colleagues to ensure collaboration across the broader organization