Marketing Manager - Marketing Operations

U.S. Bank•Minneapolis, MN

23h•$105,400 - $124,000•Hybrid

About The Position

Develops and leads the marketing strategy for a specified area to deliver customer-centric, multi-channel marketing programs to maximize customer growth, retention and engagement. Identifies and communicates key performance indicators to ensure marketing strategies are yielding positive return on investment as well as to modify and optimize strategies as necessary. Supervises complex support and production marketing team(s). Uses segment specific marketing strategies and media to launch marketing programs and/or products in collaboration with agencies, product, sales and technical teams. Activates vendor relationships for the benefit of the Company and our brand. Adapts departmental plans and priorities to address agility, resource and operational challenges. Provides marketing material support for alternative marketing channels such as tradeshows, seminars, industry sponsorships, etc. Collaborates with internal partners to ensure that all marketing programs are in accordance with all laws, regulations and bank policies. The Marketing Operations Manager serves as a primary administrator and power user for marketing technology platforms, including email marketing and marketing automation tools, sales enablement platforms, CRM, and related integrations. This role is responsible for configuring, managing, and optimizing workflows, templates, user access, and data structures to ensure reliable execution and a consistent user experience. The position oversees sales enablement platforms to keep content organized, current, and easily accessible, supporting content tagging, versioning, and usage tracking to drive adoption and effectiveness. The role also tracks and reports on marketing program performance across channels, analyzing engagement metrics to identify trends, optimization opportunities, and actionable insights that improve outcomes. In close partnership with the marketing automation manager and cross-functional sales, marketing, and enablement teams, the Marketing Operations Manager strengthens alignment and feedback loops to continuously enhance marketing performance. The ideal candidate is a systems-oriented marketer who thrives in platforms like Seismic and Salesforce, enjoys building and optimizing workflows, and can partner cross-functionally in a complex, regulated environment.

Requirements

Bachelor's degree, or equivalent work experience
Six or more years of related experience in marketing and marketing strategy with proven ability to deliver results
Thorough knowledge of assigned geographical area, competitive market, banking operations, and U.S. Bancorp's products and services
Strong organizational, interpersonal and team building skills
Effective verbal, written and presentation skills
Agility in thinking and delivery, along with proven ability to take direction in support of company goals
Strong decision-making and problem-solving skills
Ability to delegate and successfully manage multiple projects and assignments that are completed on time and on budget
Proficient computer navigation skills using a variety of software packages

Nice To Haves

Experience working with Seismic (strongly preferred)
Experience working with Salesforce / Salesforce Marketing Cloud)
MBA or equivalent markers of high achievement are a plus

Responsibilities

Develops and leads the marketing strategy for a specified area to deliver customer-centric, multi-channel marketing programs to maximize customer growth, retention and engagement.
Identifies and communicates key performance indicators to ensure marketing strategies are yielding positive return on investment as well as to modify and optimize strategies as necessary.
Supervises complex support and production marketing team(s).
Uses segment specific marketing strategies and media to launch marketing programs and/or products in collaboration with agencies, product, sales and technical teams.
Activates vendor relationships for the benefit of the Company and our brand.
Adapts departmental plans and priorities to address agility, resource and operational challenges.
Provides marketing material support for alternative marketing channels such as tradeshows, seminars, industry sponsorships, etc.
Collaborates with internal partners to ensure that all marketing programs are in accordance with all laws, regulations and bank policies.
Serves as a primary administrator and power user for marketing technology platforms, including email marketing and marketing automation tools, sales enablement platforms, CRM, and related integrations.
Configures, manages, and optimizes workflows, templates, user access, and data structures to ensure reliable execution and a consistent user experience.
Oversees sales enablement platforms to keep content organized, current, and easily accessible, supporting content tagging, versioning, and usage tracking to drive adoption and effectiveness.
Tracks and reports on marketing program performance across channels, analyzing engagement metrics to identify trends, optimization opportunities, and actionable insights that improve outcomes.
Strengthens alignment and feedback loops to continuously enhance marketing performance in close partnership with the marketing automation manager and cross-functional sales, marketing, and enablement teams.

Benefits

Healthcare (medical, dental, vision)
Basic term and optional term life insurance
Short-term and long-term disability
Pregnancy disability and parental leave
401(k) and employer-funded retirement plan
Paid vacation (from two to five weeks depending on salary grade and tenure)
Up to 11 paid holiday opportunities
Adoption assistance
Sick and Safe Leave accruals of one hour for every 30 worked, up to 80 hours per calendar year unless otherwise provided by law
Incentive and recognition programs
Equity stock purchase
Pension (all benefits are subject to eligibility requirements)