Marketing Manager
About The Position
Shack Shine is a premium exterior home services brand with a growing franchise network across North America. This is the most senior marketing position in the business, reporting directly to the Managing Director. The role involves owning key marketing decisions and managing a dedicated ad fund for the Franchise Partner network. The immediate mandate is focused and budget-efficient, designed for rapid scale, with an expectation to leverage AI workflows for increased output and reach. As the network grows, the fund, scope, and career trajectory will accelerate. The ad fund focuses on foundational brand-level marketing functions: website, SEO/AEO/GEO, creative, national campaigns, and vendor management. The role requires collaboration with the Franchise Advisory Council to review fund performance and involves being both a strategist and an executor, managing stakeholders and driving the brand towards ambitious growth targets.
Requirements
- 5+ years in marketing (agency, startup, franchise, or multi-location brand environments)
- Managed a marketing budget with real accountability for spend and results
- Owned website operations at a practical level
- Proven understanding of the evolving search landscape, with experience building or managing SEO, AEO, and GEO programs through external vendors
- Hands-on experience embedding AI tools into marketing operations (e.g., content generation, workflow automation, campaign planning, or data analysis)
- Managed freelance creative talent while maintaining brand standards
- Worked with Google Ads and Analytics at an operational level
- Communicated regularly with franchisees, clients, or advisory committees with real stakes in the outcome
Nice To Haves
- Experience in a franchise system and understanding the franchisor-franchisee dynamic
- Ability to point to a specific period of significant revenue growth and explain your role in it
- Experience managing a budget requiring external stakeholder approval and building the credibility to get it done consistently
Responsibilities
- Manage the annual ad fund budget, present actuals and plans to the Franchise Advisory Council (FAC), and be accountable for spending.
- Provide end-to-end ownership of the website, including hosting, maintenance, UX, and conversion optimization through external vendors, and define the vision and roadmap for its future.
- Set the strategy for SEO, AEO, and GEO, source and manage vendors, and hold them accountable for output, optimizing the digital footprint for traditional search engines, AI answer engines (AEO), and generative search experiences (GEO).
- Brief, manage, and quality-control freelancers for campaign creative, local assets, and brand collateral, ensuring brand compliance in the field and integrating AI tools to streamline content production and scale localized creative.
- Manage a focused awareness budget for national campaigns to set the foundation for scaled operations.
- Act as the central authority over preferred vendor relationships, Google Ads and Analytics structures, and access control across the network.
- Serve as the primary marketing contact for the Franchise Partner (FP) network, FAC, and Operations team, building trust through transparency, regular communication, and results.
Benefits
- Salary: $100,000 - 120,000 per annum
- Extended Health and dental coverage
- Professional development programs
- Wellness initiatives, including access to gym facilities at our corporate head office
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What This Job Offers
Job Type
Full-time
Career Level
Senior
Education Level
No Education Listed
