Marketing Manager, Marketing

Oakland Zoo•Oakland, CA

21h•$71,770 - $83,203•Hybrid

About The Position

The Marketing Manager leads development and execution of Oakland Zoo's digital marketing strategy and integrated campaign execution to drive attendance, membership growth, and revenue generation. This role owns the organization's website strategy and management, email marketing, and paid digital advertising (Google Ads, Meta, TikTok, and traditional media including billboards and print), while overseeing campaign analytics and reporting. The Marketing Manager partners closely with the Marketing and Communications team and web development vendors to ensure consistent brand execution, and collaborates across departments to promote special events, exhibits, education programs, and seasonal offerings.

Requirements

Minimum of 7 years of relevant experience, including at least 3 years of website strategy and management on Drupal, WordPress, or a similar platform. A Bachelor’s degree may be considered equivalent to 3 years of relevant experience, and an Associate’s degree may be considered equivalent to 2 years of relevant experience.
Minimum of 2 years of experience in email marketing strategy and management on platforms such as Mailchimp or Constant Contact.
Experience in digital and traditional advertising, including managing paid digital advertising campaigns (Google Ads, Meta, display), print and billboards.
Proficiency with marketing analytics tools (Google Analytics, platform analytics)
Available for occasional evening or weekend work during peak campaign periods

Nice To Haves

Nonprofit, cultural attractions, hospitality and/or tourism industry experience with a membership-based model.
Experience with conversion rate optimization and A/B testing tools
Knowledge of SEO, SEM, and content marketing best practices
Google Ads and/or Meta Blueprint certification
Corporate and community partnership experience

Responsibilities

Develop and implement web site strategy in alignment with Oakland Zoo’s marketing and communications goals.
Manage Oakland Zoo’s website, including conceptualizing and creating pages, maintaining the content management system, and ensuring the website is accurate and up to date.
Partner with Lead Graphic Designer to ensure the website is consistent with brand guidelines.
Collaborate with web development team or vendors on website improvements and experience optimization.
Implement conversion rate optimization strategies including landing page testing and funnel analysis.
Monitor website performance (including tracking pixels, tags, and analytics), troubleshoot issues, and coordinate with IT on technical needs.
Develop and implement Oakland Zoo's storytelling and brand advertising strategy across email, paid digital advertising, and integrated marketing campaigns that support daily admissions, memberships, special events, and seasonal programs.
Develop and execute an email marketing strategy for members, prospects, and visitors via Pawprints E-blast and other targeted campaigns; segment audiences, personalize content, and optimize subject lines and send times.
Manage paid digital advertising across platforms, including Google Ads, Meta (Facebook/Instagram), and TikTok — monitoring daily performance, adjusting budgets and bids, and running A/B tests.
Develop paid content and audience-targeting strategies to optimize campaigns for conversion and ROI.
Partner with the Digital Content Specialist on social media strategy, using data to guide shifts toward improved performance and alignment with emerging trends.
Prepare campaign performance reports and clearly communicate results to senior leadership.
Track, analyze, and report on campaign performance across all channels using Google Analytics, platform analytics, and attribution tools.
Provide actionable insights and recommendations based on data analysis and collaborate with the Digital Content Specialist to implement them.
Perform other duties as assigned.