Marketing Manager

YMCA of Metropolitan Denver • Denver, CO

18h • $60,000 - $62,000 • Hybrid

About The Position

Calling all storytellers, brand-builders & creative thinkers! We’re looking for our next Marketing Manager! This isn’t just about creating great content (although we definitely want that, too!). It’s about telling the stories of people, programs, and communities—and helping more people discover how they can achieve, connect, and belong at the Y. As our Marketing Manager, you’ll have the opportunity to: Bring creative ideas to life Tell stories that make people stop scrolling Collaborate with teams across the Y Strengthen a brand that stands for something Help connect more people to our mission and community We’re looking for someone who brings creativity, curiosity, collaboration, and a little marketing magic to the table. POSITION SUMMARY The Manager, Marketing is an experienced individual contributor who manages and optimizes multi-channel marketing strategies and campaigns that support YMCA membership, program participation, fundraising and community engagement. Working within established organizational goals, budgets and brand standards, this position exercises independent judgment in determining audience strategies, campaign approaches, channel selection, timing, prioritization and optimization. The Manager evaluates marketing needs, recommends solutions to internal partners, manages campaigns from planning through evaluation, and uses performance data to recommend improvements and inform future marketing decisions. Working collaboratively with the Marketing and Communications team, executive directors and department leaders, this position serves as a marketing resource and advisor across membership, fundraising, youth development, sports, aquatics and other YMCA priorities. OUR PATH For 150 years, the YMCA of Metro Denver has been more than a place - it is a movement that lifts spirit, mind and body for all. Our direction is clear: Elevate Lives and Rise Together. Grounded by our mission and strengthened by the global YMCA movement we will elevate our people, purpose, partnerships and promise.

Requirements

• Bachelor's degree in marketing, communications, digital media or a related field, or an equivalent combination of education, training and relevant experience.
• Minimum of two years of experience managing digital marketing campaigns.
• Experience with email marketing and automation, organic and paid social media, digital advertising, audience segmentation and campaign optimization.
• Experience with email, social media management and paid advertising platforms; familiarity with content management systems and basic HTML.
• Working knowledge of GA4 and other digital analytics tools with the ability to interpret campaign performance and recommend improvements.
• Excellent writing, editing, proofreading, organization and project management skills with the ability to manage multiple priorities independently.
• Demonstrated ability to analyze information, exercise professional judgment and make recommendations within established organizational goals and parameters.
• Experience with Canva, Adobe Creative Cloud, CapCut or similar design and content creation tools.

Nice To Haves

• Experience with Google Tag Manager, Google Business Profiles and Daxko or similar membership/CRM systems.

Responsibilities

• Develops and manages email strategy, calendars, audience segmentation, testing and automations; builds and deploys campaigns supporting membership, programs, fundraising and operational priorities.
• Develops organic social media strategies and content calendars; determines content approaches, evaluates trends, publishes content and adjusts strategies based on audience performance.
• Manages paid advertising campaigns across Google Ads, Meta and other digital networks; determines targeting and placements and optimizes approved campaign spending based on performance.
• Manages routine website content updates and evaluates and recommends improvements to content, engagement and user experience.
• Manages mobile app and SMS promotional calendars; determines appropriate audiences, timing and messaging approaches based on organizational priorities.
• Analyzes multi-channel marketing performance, maintains dashboards and reports, identifies trends and recommends strategies to improve campaign effectiveness and conversion.
• Advises executive directors and department leaders on marketing approaches and exercises independent judgment in prioritizing requests, channels, timing and resources.
• Develops promotional approaches and coordinates marketing materials, merchandise and logistical support for YMCA and community events.
• Applies YMCA brand standards across marketing channels and advises internal partners on effective, inclusive and brand-aligned communications.
• Identifies opportunities to improve marketing systems, processes and campaigns and recommends appropriate use of emerging digital marketing practices and tools.
• Independently manages multiple projects, priorities and deadlines and resolves challenges within established organizational goals and parameters.
• Provides occasional evening and weekend support for events, programs and time-sensitive communications, including inclement weather updates.
• Demonstrates the YMCA values of caring, honesty, respect and responsibility and supports communications and workplace practices that foster inclusion and belonging.

Benefits

• Health and Vision Care
• Dental
• Generous Retirement Contribution Options -Includes company contribution of 10% once eligibility is met
• Paid Time off
• Paid Sick Leave
• Paid Holidays
• Free Membership
• Program Discounts
• Employee Assistance Program

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level