Marketing Manager

Trulieve•Lorain, OH

1d•Remote

About The Position

The State Marketing Manager, Ohio is responsible for leading the execution of the Ohio marketing strategy across all customer touchpoints, supporting 20+ dispensaries and driving traffic, revenue, and customer engagement. This role operates as a key execution partner to the Executive Director of Marketing, who sets the overarching state marketing strategy, priorities and investment direction for the state. The Manager is responsible for translating that strategy into actionable plans and ensuring high-quality, on-time execution across all channels. This position owns execution, activation and optimization of that strategy across all marketing touchpoints. The position has broad exposure across the full marketing ecosystem, including pricing and promotions, paid and earned media, customer journey and experience, retail marketing, digital, brand, product marketing, and third-party partnerships. This is a high-autonomy role in execution, requiring a proactive leader who can manage complexity, align cross-functional teams, and deliver results in a fast-paced, highly regulated environment. This role will own end-to-end execution of marketing initiatives across Ohio, ensuring alignment with strategic priorities. This person will serve as the day-to-day marketing lead for the state, driving timelines, deliverables, and cross-functional coordination – ensuring marketing initiatives are fully integrated across all channels and customer touchpoints.

Requirements

Bachelor’s degree required
6–10+ years of experience in marketing, retail marketing, or related fields
3+ years of experience managing teams
Experience executing multi-channel, integrated marketing campaigns
Strong project management and organizational skills
Ability to thrive in a fast-paced, evolving environment
Proficiency in Smartsheet, PowerPoint, and marketing analytics tools
Exceptional written and verbal communication skills
Strong organizational skills and ability to manage multiple priorities
Proactive, self-starter with strong ownership mindset
Detail-oriented, collaborative, and solutions-focused
Strong analytical mindset with the ability to act on data
Ability to work under tight deadlines
Demonstrates strong executional leadership and business acumen
Builds effective cross-functional relationships
Takes ownership of outcomes and drives work forward
Contributes ideas and insights to improve performance
Thrives in a results-driven environment

Nice To Haves

Cannabis experience a strong plus

Responsibilities

Translate strategic direction into clear, actionable marketing plans and campaigns
Lead planning, execution, and optimization of all state-level marketing initiatives
Ensure all initiatives are aligned with business goals, brand standards, and compliance requirements
Provide insights and recommendations to inform ongoing strategy refinement
Execute campaigns across all marketing touchpoints, including: Pricing and promotions, Paid media, Earned media and partnerships, CRM (email, SMS, loyalty), Digital channels (web, app, SEO), Retail/store experience, Events and activations, Brand and content
Ensure consistent, customer-centric messaging and execution across channels
Coordinate internal teams and external partners to deliver integrated campaigns on time and at scale
Execute pricing and promotional strategies in partnership with merchandising and leadership
Support development and manage execution of the monthly promotional and product launch calendar
Ensure alignment between inventory, promotions, and marketing plans
Execute marketing support for owned and third-party brands
Execute lifecycle marketing initiatives to drive customer acquisition, retention, and frequency
Partner with internal teams to support improvements to the end-to-end customer journey and experience
Monitor customer sentiment and performance data to identify opportunities for optimization
Develop and execute localized marketing initiatives to drive store traffic, conversion, and revenue
Partner with retail leadership to support: Store-level performance, New store openings, Priority markets/retail locations
Ensure execution of in-store marketing, signage, and promotions
Plan and execute traffic-driving campaigns, product launches, and activations
Support execution of major commercial, cultural, and industry moments
Partner with creative teams to develop localized content and messaging
Develop and deliver clear briefs to internal teams and external partners
Partner with internal teams and agencies to execute and optimize paid media campaigns
Support earned media initiatives and community partnerships
Lead execution of local events and grassroots activations
Track and analyze performance across key metrics, including: Traffic and conversion, Campaign effectiveness, Customer engagement and retention
Use data to optimize campaigns and improve execution
Provide regular reporting and insights to the Executive Director
Provide clear direction, prioritization, and performance feedback
Foster a culture of accountability and strong execution
Collaborate with: Retail Operations, Merchandining, Digital Marketing, Creative & Production, Compliance
Work with agencies, vendors, and partners to ensure seamless execution
Ensure all marketing activities are compliant with state regulations and company policies
Operates with high independence in execution and day-to-day decision-making
Owns timelines, prioritization, and delivery of marketing initiatives
Identifies issues and drives solutions without requiring constant oversight
Escalates key decisions and aligns with the Executive Director on strategic direction, major investments, and priorities