Manager, Marketing

Livingston International•Toronto, ON

1d•CA$84,455 - CA$127,000•Onsite

About The Position

This position is responsible for building communications, campaigns and programs for the marketing department. This role will manage various project initiatives from inception to implementation. This role will be responsible for monitoring and measuring the success of all Marketing initiatives. Collaborates with the Marketing Programs Team, Communications, Branding, Sales and other Business Units is key to the success of this role.

Requirements

Project Management experience in a Marketing capacity
Rigorous to be able to manage multiple projects at the same time
Ability to lead meeting agenda with internal business partners
Excellent leadership and communication skills.
Ability to work with cross-functional teams and interact with executives.
High energy; highly productive with strong self-starter initiative.
Strong attention to detail and quality
Ability to learn quickly and adapt to changing situations and priorities
Demonstrated experience implementing demand generation campaigns and processes to move leads through the pipeline.
Exceptional interpersonal, presentation, communication and negotiation skills
Demonstrated creative thinking, problem solving and ability in innovation
Demonstrated ability to link strategies to the organization’s goals and objectives
Excellent computer skills including Microsoft Office, Salesforce.com, and Pardot a plus
Understanding Marketing principles such as lead and demand generation, retention and acquisition
Track record of meeting targets and objectives
Works well under pressure and short deadlines
Strong organizational skills and attention to detail
Strong problem-solving skills
Demonstrated initiative, motivation, and desire to learn and succeed
Is self-directed and can work independently, as well as in a team structure

Nice To Haves

Industry experience a plus
Photoshop/In-Design a plus

Responsibilities

Support the Marketing Director with various program and communications initiatives to include supporting Marketing initiatives: Acquisition, cross-selling, retention, win-back and regulatory programs
Working with the business and marketing to define deliverables, content and messaging and deploy accordingly
Responsible for project management, brief writing, developing joint messaging with partners, creative asset management, tracking and measurement
Manages the coordination of marketing projects working with various team members/content holders; assesses and implements projects from requirements gathering phase, to design, implementation and post-launch maintenance and measurement
Designs campaigns and programs using Pardot
Helps the Marketing team with design projects
Educate sales team on lead/client routing, process, ensuring lead/contacts follow-up, tracking SLA’s and response times on leads and any other contact inquiries
Continuously measuring program performance, lead quality, conversions, opportunities and revenue
Build and manage the annual calendar for campaigns and marketing programs to provide transparency for and create alignment with key stakeholders
Campaign measurement: managing analytics and KPI reporting to goals