Marketing Manager

Ecolab•Naperville, IL

About The Position

The Marketing Manager will develop and execute global marketing strategies aligned with business objectives and customer/market feedback. This role involves executing marketing plans, including launching new innovations in collaboration with the water platform team and working with regions to execute these launches. The manager will be responsible for executing activities related to managing the performance of the existing offering portfolio, ensuring accurate representation of Ecolab regarding product-specific regulations and information, and developing compelling marketing materials, case studies, and trainings to support the sales team. The role also includes leading integrated marketing campaigns, leveraging cross-functional groups to couple customer needs with technology capabilities, and tracking/reporting on key application performance metrics. Additionally, the Marketing Manager will work with PLM to determine and execute effective solutions for product-related issues such as forecasting product sales, resolving product supply issues, and coordinating alternative solutions.

Requirements

Master’s degree (or foreign education equivalent) in Business Administration, Chemical Engineering, Chemistry or a related field plus two (2) years of experience developing marketing strategy and sales growth tactics.
Demonstrated expertise (“DE”) defining and executing product marketing strategies by leading cross-functional initiatives, building strategic partnerships, and spearheading collaborative efforts to expand market reach and drive business growth.
DE designing and executing Voice of Customer and Voice of Business programs by leading cross-functional research initiatives, deploying diverse survey methodologies, and synthesizing qualitative and quantitative data to uncover innovation opportunities, validate new concepts, and guide market expansion through data-driven decision-making.
DE developing business cases for innovation, by analyzing customer-centric research, behavioral insights, and market trends, including building market sizing models to quantify market size and addressable market opportunity.
DE facilitating development and testing of value propositions and collecting competitive intelligence to inform go-to-market initiatives that enhance market differentiation and penetration.

Responsibilities

Develop and execute global marketing strategies aligned with business objectives and customer/market feedback.
Execute marketing plans including launching new innovations in collaboration with the water platform team.
Work with the regions to execute newly launched innovations.
Execute activities directly related to managing the performance of the existing offering portfolio.
Ensure accurate representation of Ecolab to the community with regards to product specific regulations and information.
Develop compelling marketing materials, case studies, trainings to support sales team.
Lead integrated marketing campaigns, including trade shows.
Leverage cross functional groups to couple knowledge of customer needs with existing and future technology capabilities.
Track and report on key application performance metrics and take corrective action as required.
Work with PLM to determine and execute effective solutions for product related issues such as forecasting product sales for each warehouse, resolving product supply issues, and coordinating alternative solutions for product related issues.