Marketing Manager
About The Position
TechnologyAdvice is seeking a B2B marketer to play a key role in their email marketing, events, lead acquisition, and content marketing programs. The Marketing Manager will be responsible for building awareness and generating demand from other B2B marketing and demand generation leaders. This role reports directly to the Chief Marketing Officer and will support the execution of email marketing strategies, industry event sponsorships, and related lead acquisition programs. The position will also support content marketing and thought leadership efforts, helping to craft compelling content and drive awareness and engagement across multiple online channels. The Marketing Manager will have the opportunity to develop and execute new marketing campaigns and lead generation programs, build impactful email marketing and content, and partner closely with the broader marketing and sales teams to deliver go-to-market programs that drive real revenue results. As a key part of a small team, there will be opportunities to build range across B2B marketing, take on more ownership, and grow a career as a marketer.
Requirements
- 3-7 years of experience in B2B marketing with direct responsibility for email marketing, content marketing, lead generation, campaign execution, event marketing, or related demand generation activities.
- Experience executing multi-channel marketing campaigns and coordinating deliverables across content, email, web, events, and lead generation programs.
- Hands-on experience working in CRM and marketing automation platforms such as Salesforce, ActiveCampaign, HubSpot, Marketo, Pardot, or similar tools.
- Experience creating marketing content, including email campaigns, landing pages, campaign assets, lead generation offers, thought leadership content, or promotional materials.
- Proven ability to manage multiple concurrent projects, prioritize effectively, and deliver work accurately in a fast-paced environment.
- Experience analyzing campaign results and recommending optimizations based on engagement, lead generation, conversion, or pipeline performance metrics.
- Experience working within a B2B technology, SaaS, media, publishing, or demand generation environment is strongly preferred.
- Brings curiosity, accountability, and a strong desire to expand their marketing expertise, take on increasing ownership, and continue growing their career.
- Agile professional who excels in a fast-paced environment and thrives on continuously pivoting strategies to drive business needs forward.
Responsibilities
- Execute email marketing campaigns, nurture programs, and audience engagement initiatives.
- Write email copy, campaign copy, landing page copy, social content, and other marketing materials.
- Draft and update content assets, including guides, thought leadership pieces, promotional materials, and sales-supporting collateral.
- Support event sponsorships, lead acquisition programs, follow-up workflows, and related campaign execution.
- Make website and landing page updates to support marketing campaigns and content promotion.
- Partner with the Senior Marketing Manager on campaign planning, execution, reporting, and optimization.
- Work with design and internal stakeholders to produce campaign assets that are on brand and aligned to campaign goals.
- Track campaign results and recommend practical ways to improve performance across email, content, events, paid media, and lead generation programs.
- Collaborate with the SDR and sales team to support lead engagement and campaign follow-up.
- Use tools such as Salesforce, ActiveCampaign, and ChatGPT to support campaign execution, reporting, and content development.
Benefits
- Mentorship programs
- Leadership academies
- Opportunities to shape company culture and DEI initiatives
- Flex Fridays
- Remote-First Culture
- Flexible PTO
- Medical, dental, and vision plans
- Life, AD&D, Short-Term, and Long-Term Disability coverage
- 401K with Match
- Paid Parental Leave
- Access Headspace
- Monthly fitness reimbursements
- Pet Insurance
- Speaker Series Bonus
- Book Reimbursement (up to 12 books per year)
- Bucket List Benefit (annual contributions toward dream adventures after 3 years)
- Catered lunches for in-office team
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
