Marketing Manager

IXL Learning•Raleigh, NC

12d•Onsite

About The Position

IXL Learning, a leader in personalized learning products, is seeking a Marketing Manager, Regional Marketing Strategies to lead a team of Regional Marketing Associates. This role is crucial for developing impactful marketing tools and regional initiatives to support the K-12 sales team and enhance IXL's presence across the country. As IXL expands its offerings and pursues larger district opportunities, regional marketing becomes increasingly strategic. The Marketing Manager will lead the field marketing team in creating and executing programs that drive sales pipeline and revenue growth. This involves acting as a strategic partner to the sales organization, adapting national marketing strategies into targeted regional campaigns, and guiding the team in supporting sales representatives with effective marketing tactics. The role also includes identifying regional opportunities, shaping messaging, and relaying field insights back to the broader organization. The ideal candidate is proactive, strategic, collaborative, and passionate about education.

Requirements

BA/BS degree
8+ years experience in a strategic field marketing / regional marketing leadership role
2+ years experience in a people management role
Strategic mindset: You think beyond individual tactics and focus on how marketing programs influence pipeline, revenue, and strategic opportunities. You are able to consider an idea from all angles, ask smart questions, and make thoughtful decisions that align with company needs and values
Written communication: You are an exceptional writer and editor with the ability to articulate the value propositions of IXL to different audiences
Market insight: You are skilled at identifying patterns and opportunities from field feedback, customer conversations, and sales data, and translating those insights into actionable marketing strategies
Interpersonal skills: You can effectively work cross-functionally, building collaboration and communication between Marketing, Sales and Product Management
Leadership and influence: You develop high-performing teams and build strong partnerships across the organization
Organization skills: You are a self-starter, detail- and deadline-oriented, organized, and have the ability to prioritize and use resources wisely

Responsibilities

Lead IXL’s regional marketing strategy, ensuring programs directly support sales pipeline development, revenue goals, and strategic company initiatives
Partner closely with sales leadership and account teams to identify opportunities, challenges, and priorities across territories, and translate these insights into effective marketing programs
Identify the most effective marketing tactics and materials for different sales opportunities and help sales teams focus on the messages that matter most
Develop proactive regional campaigns and sequences that combine multiple tactics (such as email outreach, events, and targeted collateral) to support the sales cycle and maximize each opportunity
Guide the field marketing team in executing high-impact initiatives that help sales reps engage prospects, nurture relationships, and advance deals
Help regionalize national messaging and marketing programs so they resonate with local audiences and align with territory-specific needs
Build strong product knowledge and support the sales team in positioning IXL’s solutions, including newer offerings such as core curriculum and assessment
Surface insights from the field—including customer feedback, common objections, and emerging opportunities—and synthesize them into actionable recommendations for marketing and leadership
Track and analyze the performance of regional marketing efforts, connecting activities to pipeline and revenue impact
Collaborate with marketing, product, and sales enablement teams to improve messaging, materials, and go-to-market strategies
Manage and mentor a team of Regional Marketing Associates, helping them grow from strong executors into strategic partners to the sales organization