Marketing Manager

Transportation Federal Credit Union•Alexandria, VA

7h•$85,000 - $93,000•Onsite

About The Position

Exempt position. The Marketing Manager, under the direction of the Chief Marketing Officer, oversees the daily operations of the department, and develops objectives, policies and plans for the marketing activities of the credit union. This position is charged with oversight of the credit union marketing, digital experience, and community relationship efforts. The Marketing Manager will achieve organization goals, service expectations, and be a key contributor to completing strategic objectives.

Requirements

Five years experience in financial marketing, advertising, public relations, product development, or communications management.
Experience in Financial Services highly preferred.
Experience leading a team preferred.
Bachelor’s degree in marketing, communication, business, or other-related degree.
Master’s degree preferred.
Excellent communication (verbal, written, presentation) skills.
Ability to motivate and influence others is a material part of the job, requiring a significant level of diplomacy and trust. Obtaining cooperation (internally and/or externally) is an important part of the job.
Experience directing vendors to achieve deliverables.
Strong project, time, and resource management and problem-solving skills to deliver projects on-time in a fast-paced environment.
Proficient using Adobe Suite (Photoshop, Illustrator), HTML, other job-related software including MS Office (Word, PowerPoint & Excel).

Responsibilities

Direct the development of promotional campaigns, and all publications, media and in-branch advertising, direct mail, and online communications ensuring that all activities and materials achieve goals set forth in the marketing plan, analyzing effectiveness and making recommendations for improvements and/or future utilization. Ensure brand and message consistency through all channels.
Oversee advertising placement, credit union website, web presence and social networking sites, in-branch collateral, and all static marketing channels to ensure accuracy and completeness of messages, consistency with brand, compliance, and timely updating.
Maintain a strong community presence and build brand awareness through on-site business events, networking, and other business outreach activities. Ensures partner representatives are supplied with credit union brochures, forms, and other related materials.
Maintain positive lines of communication between Marketing department, frontline staff, and all credit union employees as appropriate regarding marketing activities, promotional results, and upcoming programs. Keep staff informed and prepared for marketing initiatives and campaigns, etc.
Utilize database (MCIF) to generate marketing lists, create research reports, plan campaigns, and track response rates and ROI of campaigns.