Marketing Manager

Poppy Bank•Santa Rosa, CA

11d•$100,000 - $120,000•Onsite

About The Position

Responsible for coordination of all the Bank’s marketing strategies: branding, social media, digital presence, website, marketing materials, and public relations activities, both external and internal. Bank’s marketing consultants play a significant role in developing marketing materials, and that relationship requires effective and efficient coordination by the Marketing Manager. Will ensure a seamless flow of information and content between the Bank and consultants to ensure a timely delivery of marketing materials. This position manages all other personnel in the marketing department and requires exposure to sensitive information necessitating considerable use of discretion, judgment, and confidentiality. Assures compliance with all Bank policies and procedures and all applicable state and federal banking regulations.

Requirements

Bachelor’s degree in communications, marketing, public relations, advertising or related field, or equivalent experience
Minimum 5-10 years of hands-on digital communications/marketing experience required (including social media, website, online communication design/development, copywriting)
Highly proficient in social media outlets including, but not limited to, LinkedIn, Facebook and Instagram
Proficiency with Microsoft Office products required
Proficiency in Adobe Design Standard Software and other technical software
Effective interpersonal, verbal, and exceptional written communication skills
Strong project management skills, well-organized, with an excellent eye for detail
Self-directed and able to work with minimal supervision
Have an excellent ability to prioritize and work on multiple projects and tasks in a fast-paced environment to successfully meet deadlines
Ability to travel to various locations

Responsibilities

Managing all members of the marketing department to ensure they are kept busy and to ensure the objectives of the department are met, including assigning projects/tasks, providing mentoring and guidance, tracking progress toward completion, and holding staff accountable for their actions
Reviewing and approving time cards as necessary and managing time off for staff
Track all marketing initiatives to ensure the department objectives are met and marketing materials are delivered timely
Coordinate with consultants to develop collateral materials including advertisements, flyers, brochures, event-specific materials, promotional gifts/giveaways, bank letterhead, business cards, etc.
In coordination with marketing consultants, update content on the Bank’s website, internet marketing, and social media, including branding, social media incorporation, all content and copy accuracy for Bank and community levels
Develop, implement, and manage the social media strategy to align with the company’s strategic goals and ensure new content is regularly posted on social media to promote brand awareness
Define the most important KPIs and measure the success of marketing initiatives
Incorporate CRA (Community Reinvestment Act) opportunities into the Bank’s marketing strategies wherever possible
Serve as the day-to-day point of contact for outside vendors and internal management members related to advertising and media
Help plan and attend internal and external events to ensure proper bank representation
Keep informed of developments in the fields of marketing, communications and public relations and use this information to help the Bank operate with initiative and innovation
Work with senior management, branch staff and others to develop and maintain a strategic perspective, based on marketplace, bank direction, and programs and services
Minimum of 10 hours CRA volunteer hours per year. Volunteer hours are typically scheduled within business hours. This is compensable time and mileage is reimbursed
Other duties may be assigned.