Marketing Manager

McGrew Equipment Company•Hanover, PA

2d•$70,000 - $90,000•Onsite

About The Position

McGrew Management Company is seeking a highly organized, execution-focused Marketing Manager to run day-to-day marketing operations across McGrew Equipment Company, Crownstone Equipment, and Iron Road Logistics. This role is responsible for keeping the marketing function moving by owning calendars, workflow, project management, vendor execution, event and sponsorship coordination. The ideal candidate thrives in a fast-paced environment, takes ownership without waiting to be asked, and can proactively keep projects moving across multiple departments and brands. McGrew Management Company provides shared services, strategic leadership, and operational support to a family of growing businesses in the heavy equipment and logistics industries, including McGrew Equipment Company, Crownstone Equipment, and Iron Road Logistics. Our team is built on integrity, teamwork, and old-fashioned business values. We believe in treating employees like family, investing in professional growth, and recognizing contributions at every level.

Requirements

Strong project management ability and excellent organizational skills
Ability to manage multiple timelines, stakeholders, and deliverables simultaneously
Strong written and verbal communication skills
Ability to keep calendars, tasks, and events highly organized across multiple brands
Ability to work effectively with vendors, internal team members, and cross-functional stakeholders
Ability to manage details and follow through without constant oversight
Ability to write clear copy and communicate campaign needs effectively
Working knowledge of marketing metrics and performance reporting
Comfort with review management, local search coordination, and recurring process ownership
Ability to use AI tools responsibly to improve workflow, organization, and output quality
Willingness to travel regularly and support occasional nights and weekends tied to events or auctions
Bachelor’s degree in Marketing, Communications, Business, Project Management, or a related field preferred
Minimum of 4 to 6 years of relevant experience in marketing operations, campaign coordination, project management, or related work
Experience coordinating vendors and recurring marketing workflows required
Valid driver’s license required

Nice To Haves

Experience managing multiple brands, business units, or locations preferred
Experience using project management systems such as ClickUp, Wrike, Asana, or similar tools preferred
Experience in dealership, equipment, industrial, construction, agricultural, logistics, auction, agency, or in-house B2B environments
Experience with local search, Google Business Profile workflows, and review management
Experience with monthly marketing reporting and campaign performance summaries
Experience coordinating events, sponsorships, and field marketing activities
Experience supporting lean teams where strong organization and follow-up matter more than hierarchy
Experience with HubSpot, marketing technology platforms, and light content support work

Responsibilities

Own and manage the master marketing calendar across McGrew Equipment Company, Crownstone Equipment, and Iron Road Logistics.
Coordinate day-to-day marketing workflow across campaigns, creative needs, events, sponsorships, local activations, and recurring marketing deliverables.
Lead project management and task organization inside ClickUp, including timelines, dependencies, owner follow-up, and status visibility.
Manage intake, prioritization, approvals, and production workflow under the guidance of the Vice President of Marketing.
Coordinate marketing execution with outside vendors and ensure work is completed accurately and on time.
Support execution of paid and organic campaigns by coordinating creative needs, deadlines, and handoffs.
Lead events, sponsorships, activations, customer appreciation efforts, trade shows, and related marketing logistics across the enterprise.
Build and maintain recurring workflows for event planning, sponsorship execution, creative production, local marketing needs, and campaign coordination.
Track and prepare monthly marketing metrics and performance summaries for internal review.
Assist with development of creative briefs and gather information needed to support campaign execution.
Write copy, draft content, capture photos or video as needed, and support lighter execution work when required to keep priorities moving.
Travel to branches, auctions, events, and field locations as needed to stay close to business activity and support execution.
Support the implementation of practical AI tools and workflows that improve marketing speed, organization, and output quality.
Perform other duties as assigned.