Marketing Manager, Global Growth Marketing- Trauma
About The Position
DePuy Synthes is seeking a Marketing Manager, Global Growth Marketing, Trauma, based in West Chester, Pennsylvania, to lead global promotion of the VOLT Plating Platform. The role will shape and expand the VOLT narrative, translate platform strategy into compelling, differentiated messaging, and develop a comprehensive global promotional plan. The position works closely with agency partners, regional marketing teams, and cross-functional stakeholders to create scalable campaigns and high-impact assets and programs that can be activated across global markets to strengthen awareness and engagement and support platform growth. The role requires a strong understanding of trauma market dynamics, customer needs, competitive activity, media and channel trends, and regional differences. It will evolve the platform narrative, messaging architecture, and value proposition; translate complex platform, portfolio, clinical, and technical information into promotional content; and partner with Medical, Regulatory, Legal, and other reviewers to support compliant execution. The Marketing Manager will direct agency partners from briefing through delivery, managing strategy, scope, timelines, budgets, and feedback. The role will develop and lead a global promotional plan, lead development and deployment of product marketing assets, collaborate with regional marketing teams on localization and activation, and guide campaign rollout and measurement. It includes approximately 20% domestic and international travel, including weekends.
Requirements
- Bachelor's degree required.
- At least 5 years of dynamic business experience in marketing, agency, public relations, or related functions/business experience.
- Demonstrable experience developing and executing brand campaigns and launching products, services, and programs to the healthcare community.
- Ability to work effectively in an ambiguous environment and make informed decisions with incomplete information.
- Ability to partner cross-functionally in a matrixed organization and influence without authority.
- Excellent written and verbal communication and presentation skills.
- Ability to work in a hands-on, fast-paced, customer-focused environment.
- Approximately 20% travel, including domestic and international travel and weekends.
Nice To Haves
- MBA preferred.
- At least two years of experience in a medical device or other healthcare-regulated environment preferred.
- Orthopedics experience preferred.
- Experience interacting with surgeon customers and sales force preferred.
- Sales experience beneficial.
- Worldwide or international experience preferred.
Responsibilities
- Maintain knowledge of trauma market dynamics, customer needs, competitive activity, media and channel trends, and regional differences; use insights to strengthen the platform story and identify opportunities.
- Expand and evolve the global VOLT Plating Platform narrative, messaging architecture, and value proposition for priority audiences.
- Translate platform, portfolio, clinical, and technical information into compelling promotional content, working with Medical, Regulatory, Legal, and other review stakeholders to support compliant execution.
- Lead advertising, creative, digital, production, public relations, and other agency partners from briefing through delivery; set strategic direction, manage scope, timelines, budgets, and feedback, and ensure high-quality, on-brand work.
- Develop and lead a global promotional plan covering campaign priorities, audience strategies, channels, investment needs, activation roadmaps, and success measures, aligned with platform strategy and adaptable to regional and local needs.
- Lead strategy and development of product marketing assets, including content planning, production, review, and deployment.
- Partner with regional marketing teams to co-create campaigns, incorporate market insights, enable localization and activation, and establish scalable ways of working that balance global consistency with regional relevance.
- Drive global campaign rollout, provide regions with activation guidance and implementation support, and establish indicators to assess reach, engagement, asset utilization, and business impact.
- Use performance data and market feedback to refine plans and improve future campaigns.
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What This Job Offers
Job Type
Full-time
Career Level
Manager
