Marketing Manager

Zen DenHyannis, MA

About The Position

Seaside Cannabis Co. is an award-winning, locally-owned adult-use cannabis dispensary in Orleans, MA. Since opening in December 2023, we have built a reputation as one of the most distinctive retail cannabis experiences on Cape Cod, known for our deli-style flower bar, the largest cold cannabis beverage selection in Massachusetts, and a genuine connection to the community we serve. Cape Cod is a seasonal market with a loyal local base and significant summer tourism traffic. We have a strong brand, a growing customer base, and real ambition to keep building. We are looking for a Marketing Manager who can help us get there.

Requirements

  • 4 or more years in marketing, with real experience owning a budget and managing multiple channels or vendor relationships at once.
  • Broad enough background across digital, social, email, events, and PR to evaluate outside partners, ask the right questions, and recognize when something is not working.
  • Experience making resource decisions, not just executing against them. You have determined whether to hire, outsource, or use a tool, and you can articulate why.
  • Genuine curiosity about the industry is a must.
  • Comfortable working on a small, ownership-led team with real autonomy and real accountability.
  • Strong communicator. You can present a plan, justify a budget decision, and write copy that sounds like a real person.

Nice To Haves

  • Background in retail, hospitality, food and beverage, or consumer-facing brands is a strong plus.
  • Cannabis knowledge is a bonus.
  • Familiarity with Cape Cod or a comparable seasonal, tourism-driven market is a meaningful advantage. Summer and off-season require very different strategies.

Responsibilities

  • Build and own the annual marketing plan with clear goals, channel priorities, and performance metrics tied to revenue and customer growth.
  • Manage the marketing budget. Determine where to invest, what to outsource, and what to handle internally.
  • Evaluate vendors and hold them accountable to results.
  • Track and report on campaign performance regularly with honest, data-driven analysis.
  • Stay up to date on Massachusetts cannabis marketing regulations and ensure all activity remains compliant.
  • Own the full digital presence including the website, SEO, email and SMS marketing, and online dispensary listings on Weedmaps, Dutchie, and Google.
  • Evaluate whether digital channels are best managed through an agency, a freelancer, a software platform, or in-house, and make decisions based on budget and ROI.
  • Drive foot traffic and online order volume through targeted digital strategy.
  • Own the social media strategy and content direction for Instagram and Facebook.
  • Decide how content gets produced and by whom, whether that means managing it yourself, working with a freelancer, or coordinating with a vendor.
  • Maintain a consistent brand voice and visual identity that reflects who Seaside is: local, knowledgeable, approachable, and proud of what we have built.
  • Build partnerships with local businesses, tourism organizations, hospitality groups, and neighborhood partners.
  • Manage PR activity, whether handled in-house or through an outside contact, and drive local press coverage.
  • Plan and execute in-store events, seasonal promotions, community activations, and pop-ups that drive traffic and build loyalty.
  • Manage vendors, logistics, and promotional materials from start to finish.
  • Ensure merchandising, signage, and promotional materials are always current and on-brand.
  • Keep the team aligned on active campaigns so the in-store experience reflects what we are promoting externally.
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