Marketing Manager

Zen Den•Hyannis, MA

11d

About The Position

Seaside Cannabis Co. is an award-winning, locally-owned adult-use cannabis dispensary in Orleans, MA. Since opening in December 2023, we have built a reputation as one of the most distinctive retail cannabis experiences on Cape Cod, known for our deli-style flower bar, the largest cold cannabis beverage selection in Massachusetts, and a genuine connection to the community we serve. Cape Cod is a seasonal market with a loyal local base and significant summer tourism traffic. We have a strong brand, a growing customer base, and real ambition to keep building. We are looking for a Marketing Manager who can help us get there.

Requirements

4 or more years in marketing, with real experience owning a budget and managing multiple channels or vendor relationships at once.
Broad enough background across digital, social, email, events, and PR to evaluate outside partners, ask the right questions, and recognize when something is not working.
Experience making resource decisions, not just executing against them. You have determined whether to hire, outsource, or use a tool, and you can articulate why.
Genuine curiosity about the industry is a must.
Comfortable working on a small, ownership-led team with real autonomy and real accountability.
Strong communicator. You can present a plan, justify a budget decision, and write copy that sounds like a real person.

Nice To Haves

Background in retail, hospitality, food and beverage, or consumer-facing brands is a strong plus.
Cannabis knowledge is a bonus.
Familiarity with Cape Cod or a comparable seasonal, tourism-driven market is a meaningful advantage. Summer and off-season require very different strategies.

Responsibilities

Build and own the annual marketing plan with clear goals, channel priorities, and performance metrics tied to revenue and customer growth.
Manage the marketing budget. Determine where to invest, what to outsource, and what to handle internally.
Evaluate vendors and hold them accountable to results.
Track and report on campaign performance regularly with honest, data-driven analysis.
Stay up to date on Massachusetts cannabis marketing regulations and ensure all activity remains compliant.
Own the full digital presence including the website, SEO, email and SMS marketing, and online dispensary listings on Weedmaps, Dutchie, and Google.
Evaluate whether digital channels are best managed through an agency, a freelancer, a software platform, or in-house, and make decisions based on budget and ROI.
Drive foot traffic and online order volume through targeted digital strategy.
Own the social media strategy and content direction for Instagram and Facebook.
Decide how content gets produced and by whom, whether that means managing it yourself, working with a freelancer, or coordinating with a vendor.
Maintain a consistent brand voice and visual identity that reflects who Seaside is: local, knowledgeable, approachable, and proud of what we have built.
Build partnerships with local businesses, tourism organizations, hospitality groups, and neighborhood partners.
Manage PR activity, whether handled in-house or through an outside contact, and drive local press coverage.
Plan and execute in-store events, seasonal promotions, community activations, and pop-ups that drive traffic and build loyalty.
Manage vendors, logistics, and promotional materials from start to finish.
Ensure merchandising, signage, and promotional materials are always current and on-brand.
Keep the team aligned on active campaigns so the in-store experience reflects what we are promoting externally.