Marketing Manager, Robotics & AMRs

Pivot + Edge•Dallas, TX

7d•Hybrid

About The Position

As the Marketing Manager for Robotics & AMRs, you will lead marketing for this vertical across all channels. You will develop and execute integrated campaigns, create compelling content, and work with demand generation, sales, and technical teams to position Macnica’s robotics solutions and supplier ecosystem effectively with buyers. The role supports marketing needs across the MAI (Americas) and MAE (Europe) regions. The position includes owning the annual vertical marketing plan, managing a continuous content program, coordinating external agencies and content partners, supporting demand generation and account-based marketing campaigns, and maintaining robotics landing pages. You will also support trade shows and events, collaborate with supplier partners on co-marketing, track content performance, and maintain technical fluency through supplier briefings, FAE sessions, standards body updates, and industry events. The role is hybrid in Dallas, Texas, with estimated travel of 15–20%, including domestic trade shows and occasional European partner events. Year-one objectives include documenting a MAI- and MAE-wide vertical marketing plan within 60 days, producing at least four campaign-ready content assets within 90 days, meeting or exceeding robotics-related MQL targets for Q3 and Q4 FY26, and activating co-marketing relationships with at least two key robotics suppliers.

Requirements

Demonstrated experience marketing to engineering or technical audiences.
Strong writing and content development skills across long-form formats such as whitepapers and case studies, and short-form formats such as social, email, and web.
Experience managing external agencies, freelancers, or content partners.
Proficiency with marketing automation platforms; Marketo is preferred.
Experience with CRM systems.
Ability to work cross-functionally with Sales, FAE, and regional marketing teams in a fast-paced environment.
Willingness to travel to domestic trade shows and occasionally to European partner events; estimated travel is 15–20%.
At least 5 years of B2B marketing experience.

Nice To Haves

Experience in robotics, automation, machine vision, or adjacent technical fields.
B2B marketing experience in electronics, semiconductors, or industrial technology.
Background in robotics, AMR/AGV technology, or embedded systems marketing.
Experience supporting multi-regional marketing programs spanning North America and Europe.
Familiarity with account-based marketing tactics and tools.
Experience working with semiconductor or component suppliers as marketing partners.

Responsibilities

Develop and own the annual Robotics & AMRs vertical marketing plan, aligned with MAI and MAE pipeline targets and campaign calendars.
Create and manage an ongoing content program, including technical blogs, application notes, case studies, webinar presentations, and social posts tailored to robotics buyers.
Brief and manage external agencies and content partners on vertical-specific deliverables, and review and approve robotics-related assets.
Partner with the Demand Generation & Automation team on campaign briefs, target audience definitions, and messaging frameworks for marketing nurture tracks.
Support trade show and event marketing for robotics-relevant events, developing booth themes, demo narratives, and promotional materials.
Collaborate with supplier partners, including Sony, DeepX, Connect Tech, and iENSO, on co-branded content and joint go-to-market materials.
Maintain and evolve robotics vertical landing pages on the Macnica Americas website in coordination with the Website & Digital Experience Lead.
Support ABM campaigns targeting high-value robotics accounts with Sales leads across North America and Europe.
Track vertical content performance and contribute monthly insights to the marketing team's reporting cadence.
Serve as the marketing subject matter expert for the robotics vertical by attending supplier briefings, FAE sessions, standards body updates, and industry events.
Meet or exceed robotics-related MQL targets for Q3 and Q4 FY26 and activate co-marketing relationships with at least two key robotics suppliers.