Marketing Manager - Retail Lending Growth Marketing – Personal Lending, Auto Lending

PNC•Pittsburgh, PA

3d•Onsite

About The Position

Manages and leads the team who is responsible for the development and execution of integrated, multi-channel strategic marketing plans for one or more products/initiatives/channels. Provides strong focus to acquire, grow, and retain customers in support of the product life cycle and line of business goals and objectives. Makes determinations and gains alignment on business and marketing objectives, product and business value propositions and market segments by analyzing competitive intelligence and consumer and business insights to drive growth strategies. Leverages thought leadership to build consensus among partners and lead effective team. Ensures team adapts and optimizes to changing business environment. Enables the team to translate desired business outcomes into marketing strategy and executes marketing programs/initiatives that may include advertising, sales content and internal communications. Coordinates and influences complex multi-functional program teams. Ensures data collected is synthesized and leveraged effectively to provide appropriate business intelligence. Influences the budget while ensuring all operating activities are optimized and delivered within the established budget framework. Establishes the budget and has the capability to apply policies and practices for planning and administering a budget. Manages activities including coordination with legal, compliance, finance, risk and other key partners. Responsible for performance management, continuous coaching and development of employees to ensure that they can achieve business results and adapt to evolving business marketing strategies and financial industry changes.

Requirements

University/college degree with 5+ years of industry-relevant experience.
At least 3 years of prior management experience.
Ability to think outside of the box to propose solutions, develop marketing strategies, and launch test & learn initiatives.
Consumer lending industry experience creating omni-channel marketing strategies for acquisition, cross-sell, retention and engagement lifecycles.
Understanding of consumer lending products, programs and audiences.
Ability to stay on top of industry cycles and trends.
Experience in partnering with product and risk partners to support successful outcomes of omni-channel marketing campaigns.
Experience in optimizing digital funnel strategies.
Experience in customer and prospect journey building and optimization.
Understanding of paid media (Search, Social and Display), SEO and affiliate test & learn opportunities, strategies and channels.
Ability to work in a fast-paced environment, responding to partners in a timely manner.
Ability to use data and consumer insights to develop break-through creatives and marketing strategies.
Customer Focused: Knowledgeable of the values and practices that align customer needs and satisfaction as primary considerations in all business decisions and able to leverage that information in creating customized customer solutions.
Managing Risk: Assessing and effectively managing all of the risks associated with their business objectives and activities to ensure they adhere to and support PNC's Enterprise Risk Management Framework.
Include Intentionally: Cultivates diverse teams and inclusive workplaces to expand thinking.
Live the Values: Role models our values with transparency and courage.
Enable Change: Takes action to drive change and innovation that will transform our business.
Achieve Results: Takes personal ownership to deliver results. Empowers and trusts others in decision making.
Develop the Best: Raises the bar with every talent decision and guides the achievement of all employees and customers.

Nice To Haves

Advertising
Competitive Advantages
Content Marketing
Customer Solutions
Digital Marketing
Marketing Programs
Marketing Strategies
Negotiation
Results-Oriented

Responsibilities

Develop and execute integrated, multi-channel strategic marketing plans.
Acquire, grow, and retain customers.
Analyze competitive intelligence and consumer/business insights to drive growth strategies.
Build consensus among partners and lead effective teams.
Adapt and optimize to changing business environments.
Translate desired business outcomes into marketing strategy.
Execute marketing programs/initiatives including advertising, sales content, and internal communications.
Coordinate and influence complex multi-functional program teams.
Synthesize and leverage collected data for business intelligence.
Manage and optimize operating activities within budget frameworks.
Plan and administer budgets.
Coordinate with legal, compliance, finance, risk, and other key partners.
Manage performance, coach, and develop employees.

Benefits

medical/prescription drug coverage (with a Health Savings Account feature)
dental and vision options
employee and spouse/child life insurance
short and long-term disability protection
401(k) with PNC match
pension and stock purchase plans
dependent care reimbursement account
back-up child/elder care
adoption, surrogacy, and doula reimbursement
educational assistance, including select programs fully paid
a robust wellness program with financial incentives
maternity and/or parental leave
up to 11 paid holidays each year
9 occasional absence days each year, unless otherwise required by law
between 15 to 25 vacation days each year, depending on career level; and years of service