Marketing Manager - Retail Lending Growth Marketing – Personal Lending, Auto Lending

PNC Bank•Pittsburgh, PA

1d•Onsite

About The Position

At PNC, our people are our greatest differentiator and competitive advantage in the markets we serve. We are all united in delivering the best experience for our customers. We work together each day to foster an inclusive workplace culture where all of our employees feel respected, valued and have an opportunity to contribute to the company’s success. As a Marketing Manager within PNC's Marketing organization, you will be based in Pittsburgh, PA. Ability to think outside of the box to propose solutions, develop marketing strategies, and launch test & learn initiatives to achieve business goals and drive success while delivering quality consumer experiences and managing risk and budget. Consumer lending industry experience creating omni-channel marketing strategies for acquisition, cross-sell, retention and engagement lifecycles. Understanding of consumer lending products, programs and audiences. Ability to stay on top of industry cycles and trends. Experience in partnering with product and risk partners to support successful outcomes of omni-channel marketing campaigns. Experience in optimizing digital funnel strategies. Experience in customer and prospect journey building and optimization. Understanding of paid media (Search, Social and Display), SEO and affiliate test & learn opportunities, strategies and channels. Ability to work in a fast-paced environment, responding to partners in a timely manner. Ability to use data and consumer insights to develop break-through creatives and marketing strategies. PNC is an in-office company that fosters a supportive culture where employees can thrive and achieve balance. We encourage candidates to connect with their recruiter and hiring manager to understand workplace expectations and ensure the role aligns with their goals. PNC will not provide sponsorship for employment visas or participate in STEM OPT for this position.

Requirements

Consumer lending industry experience creating omni-channel marketing strategies for acquisition, cross-sell, retention and engagement lifecycles.
Understanding of consumer lending products, programs and audiences.
Ability to stay on top of industry cycles and trends.
Experience in partnering with product and risk partners to support successful outcomes of omni-channel marketing campaigns.
Experience in optimizing digital funnel strategies.
Experience in customer and prospect journey building and optimization.
Understanding of paid media (Search, Social and Display), SEO and affiliate test & learn opportunities, strategies and channels.
Ability to work in a fast-paced environment, responding to partners in a timely manner.
Ability to use data and consumer insights to develop break-through creatives and marketing strategies.
University / college degree, with 5+ years of industry-relevant experience.
At least 3 years of prior management experience is typically required.
In lieu of a degree, a comparable combination of education, job specific certification(s), and experience (including military service) may be considered.
Bachelors

Nice To Haves

Advertising
Competitive Advantages
Content Marketing
Customer Solutions
Digital Marketing
Marketing Programs
Marketing Strategies
Negotiation
Results-Oriented

Responsibilities

Manages and leads the team who is responsible for the development and execution of integrated, multi-channel strategic marketing plans for one or more products/initiatives/channels.
Provides strong focus to acquire, grow, and retain customers in support of the product life cycle and line of business goals and objectives.
Makes determinations and gains alignment on business and marketing objectives, product and business value propositions and market segments by analyzing competitive intelligence and consumer and business insights to drive growth strategies.
Leverages thought leadership to build consensus among partners and lead effective team.
Ensures team adapts and optimizes to changing business environment.
Enables the team to translate desired business outcomes into marketing strategy and executes marketing programs/initiatives that may include advertising, sales content and internal communications.
Coordinates and influences complex multi-functional program teams.
Ensures data collected is synthesized and leveraged effectively to provide appropriate business intelligence.
Influences the budget while ensuring all operating activities are optimized and delivered within the established budget framework.
Establishes the budget and has the capability to apply policies and practices for planning and administering a budget.
Manages activities including coordination with legal, compliance, finance, risk and other key partners.
Responsible for performance management, continuous coaching and development of employees to ensure that they can achieve business results and adapt to evolving business marketing strategies and financial industry changes.

Benefits

medical/prescription drug coverage (with a Health Savings Account feature)
dental and vision options
employee and spouse/child life insurance
short and long-term disability protection
401(k) with PNC match
pension and stock purchase plans
dependent care reimbursement account
back-up child/elder care
adoption, surrogacy, and doula reimbursement
educational assistance, including select programs fully paid
a robust wellness program with financial incentives
maternity and/or parental leave
up to 11 paid holidays each year
9 occasional absence days each year, unless otherwise required by law
between 15 to 25 vacation days each year, depending on career level; and years of service