Marketing Lead - Home Lending Retail Growth Marketing

PNC•Pittsburgh, PA

2d•$65,000 - $138,000•Onsite

About The Position

Supports the development and leads the execution of integrated, multi-channel strategic marketing plans for one or more products/initiatives/channels. Formulates plans that acquire, grow, and retain customers in support of the product life cycle and line of business goals and objectives. Supports the development and prioritization of business and marketing objectives, development of value propositions and target segments leveraging competitive intelligence and insights to drive growth strategies. Contributes to thought leadership and builds consensus among partners. Adapts to and optimizes for a changing business environment. Translates desired business outcomes into marketing strategy and executes marketing programs/initiatives that may include advertising, sales content and internal communications. Coordinates and influences complex, multi-functional program teams. Ensures data collected is synthesized and leveraged effectively to provide appropriate business intelligence. Influences the budget while ensuring all operating activities are optimized and delivered within the established budget framework. Implements and oversees activities including coordination with legal, compliance, finance, risk and other key partners. Leads partnership with agencies, third parties and internal business partners to coordinate development and execution of programs/initiatives. Acts as a point of contact with product and digital teams to coordinate strategy and development. Makes decisions to ensure the business programs/initiatives and customer expectations are being met.

Requirements

5+ years of experience developing and executing direct marketing strategies.
5+ years of experience with digital funnel optimization.
Experience with developing consumer lending nurturing journeys.
University / college degree, with 5+ years of industry-relevant experience.
Customer Focused - Knowledgeable of the values and practices that align customer needs and satisfaction as primary considerations in all business decisions and able to leverage that information in creating customized customer solutions.
Managing Risk - Assessing and effectively managing all of the risks associated with their business objectives and activities to ensure they adhere to and support PNC's Enterprise Risk Management Framework.
Business Acumen
Business Data Analysis
Collaborating
Decision Making and Critical Thinking
Effective Communications
Effectiveness Measurement
Marketing Function
Marketing Systems
Matrix Management

Nice To Haves

Experience in Home Lending industry preferred.
General understanding of CRM systems and call center environments are a plus.
Passion for improving customer experience.
Experience navigating decision makers in a matrixed environment.
Bias toward action, with ability to develop and deliver point of view, actionable recommendations and maintain forward momentum.
Advertising
Competitive Advantages
Content Marketing
Customer Solutions
Digital Marketing
Marketing Programs
Marketing Strategies
Negotiation
Results-Oriented Competencies

Responsibilities

Leads the execution of integrated, multi-channel strategic marketing plans.
Formulates plans to acquire, grow, and retain customers.
Supports the development and prioritization of business and marketing objectives.
Develops value propositions and target segments leveraging competitive intelligence and insights.
Contributes to thought leadership and builds consensus among partners.
Adapts to and optimizes for a changing business environment.
Translates desired business outcomes into marketing strategy.
Executes marketing programs/initiatives including advertising, sales content and internal communications.
Coordinates and influences complex, multi-functional program teams.
Ensures data collected is synthesized and leveraged effectively.
Influences the budget while ensuring all operating activities are optimized and delivered within the established budget framework.
Implements and oversees activities including coordination with legal, compliance, finance, risk and other key partners.
Leads partnership with agencies, third parties and internal business partners.
Acts as a point of contact with product and digital teams.
Makes decisions to ensure business programs/initiatives and customer expectations are met.
Define campaign-level audience strategy.
Build omni-channel campaign strategies across email, direct mail and digital channels (paid search, social, affiliate, .com) in collaboration with channel owners and/or agency partners.
Provide marketing point of view as a stakeholder in SEO and .com strategies that support digital funnel optimization.
Translate journey designs into activation plans that can be executed across multiple channels and platforms.
Uncover actionable journey insights through structured test and learn, identifying friction points, validating assumptions, and driving continuous optimization across activation workflows.
Lead and prioritize test-and-learn initiatives aimed at improving channel performance.
Partner with Marketing Analytics to define KPIs and measurement frameworks.
Present campaign outcomes and actionable recommendations to internal stakeholders.

Benefits

medical/prescription drug coverage (with a Health Savings Account feature)
dental and vision options
employee and spouse/child life insurance
short and long-term disability protection
401(k) with PNC match
pension and stock purchase plans
dependent care reimbursement account
back-up child/elder care
adoption, surrogacy, and doula reimbursement
educational assistance, including select programs fully paid
a robust wellness program with financial incentives
maternity and/or parental leave
up to 11 paid holidays each year
9 occasional absence days each year, unless otherwise required by law
between 15 to 25 vacation days each year, depending on career level; and years of service.