Marketing Manager

ASM Global•New Orleans, LA

12d

About The Position

Legends Global has an opening for a Marketing Manager in the Event Services Department serving the Caesars Superdome, Smoothie King Center, and Champions Square. The role develops and executes marketing initiatives to promote events, increase ticket sales and engagement, support private-event bookings, and raise awareness of the venue complex. It also manages event marketing plans and promotional assets, maintains venue websites and email databases, and coordinates with promoters, media, sales and marketing, and production teams. The Marketing Manager coaches and develops the Marketing team and handles its time-off requests and payroll responsibilities. The position is salaried and exempt and may involve work inside or outside the facilities, including nights, weekends, and holidays as needed.

Requirements

Must successfully pass a criminal background check.
Superior communication and organizational skills.
Highly motivated and self-directed, with the ability to work in a fast-paced environment.
Able to work nights, weekends, and holidays as needed.
Minimum of 3–4 years of professional graphic design experience.
Proficiency with PC Windows-based Microsoft Office applications, including Outlook, Excel, Word, and PowerPoint.
Must possess a valid Louisiana driver’s license at appointment and throughout employment.
Must be able to move around the facility, stand for long hours during events, and talk and hear; work may be inside or outside as required by events.
Must be able to perform the essential duties satisfactorily; reasonable accommodations may be made for individuals with disabilities.

Nice To Haves

Bachelor’s degree in communications, marketing, public relations, graphic design, or a related field preferred.

Responsibilities

Create, strategize, and deploy email campaigns for venue presales, onsales, special promotions, and private-event bookings.
Segment databases based on client buying patterns to increase engagement and purchases through social promotions and email advertising.
Use Ticketmaster marketing tools and resources, including TM One, to broaden exposure, drive ticket sales, and analyze and report data from online marketing platforms.
Use software tools, including Klaviyo and Business Intelligence, to analyze data, create campaigns, and track progress.
Oversee development and implementation of the social media content calendar across channels.
Create event- and brand-related print and online advertising collateral.
Execute local and regional media buys as requested by promoters and the Sales & Marketing Team.
Manage Legends Global event-related Saints and Pelicans cross-promotional assets, including graphic signage, television and radio spots, and in-arena promotions.
Maintain event marketing plans and track promoter and venue expenses; complete related purchasing and accounting forms and procedures.
Identify and leverage bonus, trade, promotional, and event-related media opportunities to drive ticket sales and positive venue exposure.
Maintain the three venue complex websites, including daily event schedule, informational page, artwork, and sales-material updates.
Create event-related digital signage for venues in the complex and secure advertising materials from event promoters for the Production Department to display on venue LED signage.
Create and deploy marketing materials to promote the venue complex and generate private-event bookings; create, update, and order sales collateral as needed.
Oversee design of promotional and sales-gift artwork as needed.
Design collateral, print signage, newsletters, presentations, and internal communications for the venue complex and Louisiana Stadium and Exposition District as requested.
Maintain and grow the venue complex’s in-house email database to increase ticket sales, ancillary revenues, and bookings.
Maintain and archive photographs on servers for venue complex use.
Manage and create artist and promoter gifts, back-of-house enhancements, and event-related activations.
Provide event setup photography and event-day documentation as needed.
Develop event media advisories and escort media and event personnel as needed.
Maintain profiles and lists of market media and market demographics.
Conduct facility tours for media, clients, and special requests as needed.
Coach, develop, train, and take corrective action for Marketing team members.
Manage time-off requests, weekly payroll, and other payroll-related responsibilities for the Marketing team.
Perform other duties as assigned.