Marketing Manager

MDCalc•New York, NY

13d•Hybrid

About The Position

Since 2005, MDCalc has been an essential part of the clinician’s workflow to help achieve better patient outcomes. Actively used by more than 65% of physicians worldwide, MDCalc is the most widely used medical reference – at the point of healthcare decision-making – for clinical decision tools and content, and one of only 4 references used by >50% of US HCPs. These evidence-based tools and content are used by millions of medical professionals globally and support 50+ specialties and cover 200+ patient conditions. We are looking for a driven, detail-oriented Marketing Manager to join our Commercial Business Unit. This is a hands-on role for a marketer who wants to grow in healthcare media — building the sales enablement materials, presentations, and event assets that directly equip our commercial team to connect pharmaceutical brands with the most widely used medical reference in the world.

Requirements

5+ years of marketing experience, with at least 2 years at a health media company, pharma brand team, HCP-focused agency, or equivalent sales-driven media/publisher environment
Bachelor's degree in Marketing, Communications, Life Sciences, or related field
Strong understanding of HCP-targeted media platforms and point-of-care channels
Working knowledge of FDA promotional guidelines and MLR review processes
Advanced proficiency in Google Slides, PowerPoint, and Canva; familiarity with Photoshop is a plus
Experience with email marketing platforms (e.g., HubSpot) and CRM tools
Strong project management, communication, and presentation skills; comfortable presenting to executive and client audiences
Proven ability to manage multiple priorities in a fast-paced environment, consistently delivering polished, publish-ready materials on deadline

Responsibilities

Translate pharma brand objectives into HCP marketing plans with defined audience segments, messaging, and KPIs
Own brand voice, positioning, and messaging frameworks that resonate with MDCalc partners across all channels and touchpoints
Build and manage sales enablement assets and a digital content library — including collateral, one-pagers, and landing pages — ensuring all outputs are on-brand and aligned with business priorities
Lead development of executive-ready presentations for client meetings, conferences, and external events, partnering with senior stakeholders to ensure strategic alignment
Oversee email marketing campaign execution, including audience segmentation, deployment, and performance analysis
Manage external agencies and contractors, ensuring deliverables align with strategy, budget, and timelines