Marketing Manager

IDIQ•Temecula, CA

42d•Hybrid

About The Position

The Marketing Manager II is responsible for generating enrollments for all B2B and B2C customer segments through profitable investments in all channels. This role is a critical member of the Marketing team and will work closely with marketing operations, creative, brand, and Content, and various agencies to continuously improve enrollments performance. Build and execute comprehensive B2C and B2B marketing plan including paid media, organic, and social. Develop B2C go-to-market plans to support product releases and launches. Maintain budgets, campaign performance, return on investment, and other channel metrics. Drive end-to-end quarterly media planning, budgeting, and lead & pipeline forecasts for your channels. Partner with the marketing team to build reporting capabilities, refine the brand positioning, develop breakthrough creative, and improve processes and tools. Design and execute various methods for customer research and customer insights. Diversify media mix by launching newly onboarded vendors and help to research new vendors/ platforms. Collaborate cross-functionally with sales, product, technology, and operations to continuously improve enrollments volume. Additional Responsibilities: Able to handle and maintain strict confidentiality of sensitive consumer information in compliance with applicable privacy and data protection regulations Must follow all company policies and procedures regarding data privacy and protection and data loss prevention Regular and predictable attendance is required. Performs other job-related duties and responsibilities as may be assigned from time to time.

Requirements

4+ years of demand generation, customer acquisition for high-growth companies.
Power-user of the key digital advertising platforms like Google Ads, Bing, and Facebook Ads Manager.
Proficient with analytical tools like Google Analytics, Data Studio and Optimize required with a proven track record building audiences and gaining insights to drive decisions.
Proficient with email service providers like SendGrid, Marketo and GetResponse.
Exceptional quantitative and problem-solving skills.
Ability to analyze data, overcome data noise, and make data driven decisions.
Develop and execute tactics to promote our brand to increase app downloads and website traffic.
A strong communicator that can efficiently communicate takeaways and insights to drive improvements.
Experienced in B2C marketing, with a focus on lead generation and conversion.
Excellent project management skills with proven ability to meet deadlines, comfortable with a fast-paced environment.
Candidates must reside within commutable distance of Temecula, CA.

Nice To Haves

Advanced problem-solving skills.
Strong customer-focused mindset.
Established track record of reliability and good attendance.
Ability to envision and communicate the big picture in an inspiring way.
Demonstrated ability to quickly and proficiently understand and absorb new information.
Strategic leadership expertise.
Strong communication and cross-functional skills with the ability to engage, listen, and collaborate with internal departments and external stakeholders.
Collaborative with the ability to structure mutually beneficial partnerships.
Ability to multitask with a high volume of tasks.
Flexibility to handle rapid and frequent change and interest in taking on new tasks.
High level of organization skills, attention to detail, and ability to prioritize and time-manage across multiple deadlines.
Thrive in a fast-paced environment and possess a high level of intellectual curiosity.
Unwavering commitment to transparency, accountability, and driving results for yourself and your team members and stakeholders.
Acts without being told what to do.
Brings new ideas to the company.
Exhibits passion and excitement over work.
Has a can-do attitude.

Responsibilities

Generate enrollments for all B2B and B2C customer segments through profitable investments in all channels.
Build and execute comprehensive B2C and B2B marketing plan including paid media, organic, and social.
Develop B2C go-to-market plans to support product releases and launches.
Maintain budgets, campaign performance, return on investment, and other channel metrics.
Drive end-to-end quarterly media planning, budgeting, and lead & pipeline forecasts for your channels.
Partner with the marketing team to build reporting capabilities, refine the brand positioning, develop breakthrough creative, and improve processes and tools.
Design and execute various methods for customer research and customer insights.
Diversify media mix by launching newly onboarded vendors and help to research new vendors/ platforms.
Collaborate cross-functionally with sales, product, technology, and operations to continuously improve enrollments volume.
Handle and maintain strict confidentiality of sensitive consumer information in compliance with applicable privacy and data protection regulations.
Follow all company policies and procedures regarding data privacy and protection and data loss prevention.
Perform other job-related duties and responsibilities as may be assigned from time to time.