Marketing Manager - White Marsh Mall
About The Position
The Marketing Manager at Spinoso Real Estate Group collaborates with the General Manager and the Corporate Field Marketing Team to develop and execute marketing objectives for the property. The role leads the property's annual marketing strategy and budget, including campaigns and events designed to increase foot traffic, drive tenant sales, build community awareness, and strengthen the center's position as a destination. It oversees digital and in-person marketing, advertising, community partnerships, customer-facing communications, and event production while using market research and performance data to support property results and customer experience. The Marketing Manager builds relationships with tenants, community leaders, local institutions, vendors, and influencers; advises tenants on sales productivity and promotional opportunities; and works with property and corporate teams on marketing programs, reporting, leasing support, and mall operations. The position is classified as exempt and full-time, and requires onsite availability throughout the week, with weekends and holidays as needed.
Requirements
- Availability to work onsite throughout the week, with weekend and holiday availability as needed.
- Excellent verbal and written communication skills.
- Strong project management, multitasking, and critical thinking skills.
- Personable and professional attitude, with a desire to collaborate.
- Intermediate math skills and excellent analytical skills.
- Expert ability using Microsoft Office, including Word, Excel, and PowerPoint, and other basic office software.
- Expert understanding of Meta Business Suite, Instagram, and Facebook.
- Expert understanding of creating paid advertising campaigns and targeted audiences through Meta Ads.
- Expert proficiency with content creation and graphic design tools, such as Canva, CapCut, Edits, DaVinci Resolve, Adobe Illustrator, Adobe Photoshop, Adobe InDesign, Adobe After Effects, and/or Adobe SparkPost.
- Associate degree in marketing required.
- Three years of related marketing experience in a relevant field.
- Two to three years of social media management experience in a relevant field.
- Two to three years of event production experience in a relevant field.
Nice To Haves
- Bachelor’s degree, preferably in marketing, from a four-year college or university.
Responsibilities
- Collaborate with the General Manager and Corporate Field Marketing Team to develop and execute property marketing objectives.
- Lead the annual marketing strategy and budget, including an event and activation calendar intended to increase foot traffic, drive sales, and build community awareness.
- Conduct market research and analyze findings to inform the annual marketing strategy.
- Compare monthly budget actuals with estimates through reforecasting and invoice submissions.
- Coordinate vendors and onsite staff to produce weekly, monthly, and quarterly events.
- Attend community networking events and maintain relationships with community leaders and local institutions.
- Coordinate printed advertising opportunities in local community spaces.
- Oversee visual communications at the property, including digital directories, window displays, signage, and holiday décor.
- Maintain and expand the property's email and SMS database; schedule weekly or bi-weekly message blasts and promote the VIP program onsite and online.
- Keep the property website updated with event schedules, store listings, and onsite promotions.
- Manage property social media accounts, including content calendars, collaborative posts, influencer support when applicable, account information, direct messages, brand voice, and analytics.
- Lead paid advertising strategy, including digital ads, radio promotions, and other media buys for events, sales opportunities, and tenant promotions.
- Collect marketing data for corporate, client, and mall-level reporting.
- Build and maintain tenant relationships, advising on sales productivity, event participation, and promotional opportunities.
- Work with the General Manager to monitor tenant sales and develop marketing support for underperforming tenants, including social media, advertising, email and SMS marketing, and events.
- Share market trends and local updates with leasing agents to support tenant acquisition.
- Assist leasing agents with marketing-related lease provisions and marketing support for new tenant openings.
- Support Mall Management Team programs, including Emergency Planning and Communication, and improve processes related to the role.
- Complete other ad hoc tasks as needed.
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
Associate degree
