Marketing Manager
Birch Gold Group•Burbank, CA
•$100,000 - $125,000•Remote
About The Position
Assist with projects and activities for marketing products or services by performing the following duties.
Requirements
- Must possess a high level of attention to detail
- Must be able to work productively in a remote work environment
- Must be able to cultivate positive working relationships across the organization
- Must possess excellent effective listening and comprehension skills
- Must be able to demonstrate strong organizational skills
- Must have a strong sense of personal accountability in decision-making
- Must possess a strong willingness to embrace and learn AI tools
- Must have experience in Project Management, Asana highly preferred
- Must have experience in using email marketing platforms, DotDigital highly preferred
- Advanced knowledge of MS Word and Excel
Nice To Haves
- Bachelor’s Degree in Marketing preferred or equivalent experience
- four to six years related experience and/or training
- equivalent combination of education and experience
- Experience with Asana is a plus
- DotDigital highly preferred
Responsibilities
- Track past and future advertising in our database
- Optimize landing pages and conversion funnels
- Manage email campaign deployment
- Manage internal email lists & segments
- Track & analyze email campaign results
- Optimize website experience
- Manage social media content & content production
- Prepare regular reports on social media performance, insights, and recommendations for improvement
- Develop new lead magnets
- Coordinate with vendors
- Work with our SEO partners
- Assist in the analysis and reporting of key metrics and performance of marketing initiatives
- Coordinate and review content for web and email
- Manage paperwork with vendors
- Coordinate projects with internal departments and external freelancers/agencies (experience with Asana is a plus)
- Monitor industry news and online mentions of company and competitor activity
- Assist with other duties assigned
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
