Marketing Manager

Medical Air Services Association, Inc • Fort Lauderdale, FL

10h • Hybrid

About The Position

This is a full-time, hybrid role based in the Greater Fort Lauderdale, FL area. Do you love driving sales, not just campaign metrics? Come to MASA where you will build out marketing for our Supplemental Insurance Solutions line, owning the full funnel from lead to sale. This is a hands-on role for someone who has personally driven that process end-to-end and stays focused on the bottom line.

MASA has been a leader in emergency medical transportation insurance since 1974. We're not just a company--we're a close-knit team dedicated to "Protecting families with compassion when others don't." Our professional yet friendly company culture fosters collaboration, innovation, and a clear mission that resonates through every role as we support our expanding base of 2+ million members across the United States and the Caribbean. Learn more at https://www.masaaccess.com

MASA is evolving into a multi-product organization, expanding beyond its core offerings to include supplemental insurance solutions such as final expense. You’ll be at the forefront of these growth initiatives, supporting how new products are brought to market and scaled across distribution channels.

Requirements

• A well-rounded marketing communications background: you've personally worked across messaging and content, campaign execution, both digital and offline channels, creative coordination, and customer communications, rather than specializing narrowly in one lane like social, lifecycle, or paid media.
• Three to five years in marketing with real fluency in how a lead moves through a funnel to become revenue--and a track record of using that visibility to improve results.
• Comfort being hands-on and independent: you've built and run your own campaigns, not just briefed a team or agency to do it for you.
• The judgment to know when to loop in Sales, Compliance, Analytics, or MASA's broader Marketing team, and when to move forward on your own.
• The ability to talk through a real initiative in detail: what you were trying to achieve, who you targeted, how you executed, what the KPIs showed, and what you changed as a result.
• A bachelor's degree in Marketing, Business, Analytics, or a related field (or equivalent experience), plus intermediate Microsoft Office skills.

Nice To Haves

• Experience in insurance, financial services, or another regulated sales environment is a strong plus.

Responsibilities

• Own the full funnel for our supplemental insurance product line--from initial touchpoint through lead, nurture, sales handoff, and conversion--and take responsibility for outcomes at every stage, not just lead volume.
• Plan and execute campaigns across digital, direct mail, seminar/event marketing, and partner programs, staying close to the work at every stage.
• Track performance at each pipeline stage (response rate, CPL, lead quality, show/appointment rate, conversion rate, cost per sale, and ROAS) and use downstream sales results to continuously refine upstream marketing decisions.
• Manage lead intake, qualification, and routing processes to sharpen alignment between marketing and sales.
• Coordinate product launches, pilot programs, and rollouts, partnering with Compliance and Sales Operations to keep execution sharp and on-brand.
• Maintain clean, accurate campaign tracking and reporting in CRM systems.

Benefits

• Competitive base salary, bonuses, and comprehensive employee benefits programs, including medical, dental, and vision insurance with highly rated carriers; a 401(k) program with a company match; paid time off; company-paid short-term disability, long-term disability, and basic life insurance; and a free MASA membership.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level