Marketing Manager, Corwin

Sage • Washington, DC

3h • $96,000 - $116,000

About The Position

The Marketing Manager, Corwin, shapes how teachers, school leaders, and districts discover Corwin’s K-12 books and professional learning services. The role turns customer insight into clear positioning and memorable campaigns across video, print, digital, and social channels, and partners with Sales to equip sellers with tools and training.

The position leads go-to-market planning for new and existing titles and priority professional learning services; develops positioning, messaging, and integrated campaigns; and guides campaign and thought leadership content from concept through launch. It uses marketing automation, analytics, research, and customer feedback to improve results and personalize prospect experiences. The role also tracks K-12 trends and competitors and leads regular reviews that align Sales, Editorial, and Marketing.

The role includes occasional travel for team gatherings, conferences, events, and time with authors and customers. Sage offers hybrid or remote work depending on the role; the specific arrangement for this role is not stated.

Requirements

• At least 5 years of experience in marketing management and sales enablement, in education, publishing, or another field.
• Experience running integrated campaigns across email, online, advertising, and other channels.
• Strong writing and copyediting skills, with creativity across video, print, digital, and social.
• Confidence presenting to and training colleagues, partners, and customers.
• Ability to use data, research, and customer insight to inform decisions.
• Strong project management skills, including management of budgets, deadlines, and vendor, freelance, or partner relationships.
• Working knowledge of Microsoft Office, including Outlook, Word, Excel, and PowerPoint.
• Ability to manage and prioritize one’s own work.

Nice To Haves

• Experience in K-12 education, educational publishing, or professional learning.
• Familiarity with marketing automation, A/B testing, or experimentation.
• A bachelor’s degree in marketing or a related field, or equivalent experience.
• A personal or professional connection to education.

Responsibilities

• Lead go-to-market plans for new and existing titles and priority professional learning services.
• Develop positioning and messaging that distinguish Corwin.
• Create integrated campaigns across digital, print, web, email, social, and sales channels to build interest and generate leads.
• Design and deliver multimedia sales training for sellers working with schools and districts.
• Build sales tools and customer-facing resources that communicate Corwin’s value.
• Guide campaign and thought leadership content from idea to launch, ensuring it is accurate, on brand, on time, and on budget.
• Use marketing automation and analytics to nurture prospects, personalize experiences, and improve results.
• Track K-12 trends and competitors, and lead surveys, focus groups, and customer feedback programs.
• Run regular business reviews to align Sales, Editorial, and Marketing on performance and next steps.

Benefits

• Comprehensive PPO medical, dental, and vision care benefits, with Sage covering most premium costs.
• Company-sponsored anniversary trip every five years.
• 401(k) matching program: 100% match up to 5% of pay.
• Financial support for bachelor’s and graduate-level degree programs, as well as learning for personal interest.
• Other company benefits are mentioned but not specified.

What This Job Offers

• Job Type: Full-time
• Career Level: Manager
• Education Level: No Education Listed