Marketing Manager

Berkshire Grey•Bedford, MA

1d•Hybrid

About The Position

At Berkshire Grey, marketing is about translating cutting-edge robotics into real-world impact for the world’s most demanding supply chains. We help customers transform fulfillment, e-commerce, and logistics operations through intelligent automation, and our marketing team plays a critical role in telling that story. We’re looking for a driven Marketing Manager with a strong sense of ownership who can combine strategic vision with disciplined, hands-on execution. This role is ideal for someone who stays ahead of the curve, cuts through complexity, and consistently turns strategy into measurable results, fast. In this individual contributor role, you will play a key part in elevating brand visibility, driving demand, and strengthening Berkshire Grey’s position as a leader in robotic automation.

Requirements

5+ years of marketing experience with hands-on execution across campaigns, digital, and events
Experience managing multi-channel campaigns including email, paid media, social, and webinars
Proficiency with CRM and marketing automation tools (e.g., HubSpot) and analytics platforms
Strong copywriting and content development skills across multiple formats and channels
Experience supporting lead generation, pipeline development, and sales enablement initiatives
Familiarity with website management, landing pages, and conversion optimization
Ability to manage multiple projects, timelines, and stakeholders in a fast-paced environment
Strong cross-functional collaboration skills and a data-driven, detail-oriented mindset

Nice To Haves

Experience in robotics, automation, or related technical industries is a plus

Responsibilities

Execute end-to-end marketing campaigns across digital and offline channels
Plan and run events including trade shows, webinars, and conferences
Manage campaign timelines, deliverables, and cross-channel coordination
Ensure campaigns are launched on time and aligned with business priorities
Manage social media channels and content publishing schedules
Launch and optimize paid campaigns across platforms (Google, LinkedIn, etc.)
Build and execute email campaigns and nurture flows
Maintain CRM system, including workflows, integrations, and lead management
Write and edit marketing copy for websites, emails, ads, and social media
Produce and coordinate content such as blogs, case studies, videos, and whitepapers
Draft and distribute press releases and manage media outreach
Coordinate interviews, speaking opportunities, and monitor media coverage
Manage website updates, landing pages, and conversion optimization
Support lead generation programs and pipeline growth initiatives
Manage and maintain sales collateral (pitch decks, one-pagers, case studies)
Work cross-functionally with Sales to support deal execution and follow-up
Track campaign performance and generate reports and dashboards
Manage marketing tools and ensure proper tracking and integrations
Collaborate with internal teams, agencies, and external partners
Ensure brand consistency across all channels and marketing materials