Marketing Manager

Bangs Labs, Inc.•Fishers, IN

10d•Onsite

About The Position

The Marketing Manager will be responsible for developing and executing comprehensive marketing strategies to promote our scientific products and services. This role requires a blend of creativity, analytical skills, and a deep understanding of the scientific industry to effectively communicate our value proposition to researchers, institutions, and industry partners. The Marketing Manager will spearhead our digital marketing efforts, focusing on optimizing our website, driving online sales, measuring generated leads, running high-ROI ad campaigns, supporting sales with tools and actionable information, creating and rolling out our marketing strategy, and managing content for distributor channels.

Requirements

5+ years of marketing experience in a fast-paced environment
3+ years of digital marketing experience
At least 2 years in the scientific, biotechnology, or related industry
Strong understanding of comprehensive marketing plans with experience in scientific research and industry trends.
Proven ability to develop and execute successful marketing campaigns.
Proficiency in digital marketing tools.
Excellent written and verbal communication skills, with experience creating technical content.
Ability to manage multiple projects and meet deadlines in a fast-paced environment.
Creative, detail-oriented, and data-driven with a passion excellence in marketing.
Must have legal authorization to work in the US and will not require sponsorship.

Nice To Haves

Bachelor’s degree in marketing, business, or a scientific discipline (e.g., biology, chemistry, or related field) preferred but not required.
Advanced degree in a scientific field or MBA helpful.

Responsibilities

Design and implement marketing plans to increase brand awareness and drive demand for our scientific products and services.
Develop compelling content, including white papers, case studies, blog posts, and technical brochures, tailored to a scientific audience.
Oversee digital campaigns, including SEO, email marketing, and social media, to engage target audiences and generate leads.
Plan and execute participation in scientific conferences, trade shows, and webinars to showcase our solutions and build industry relationships.
Conduct market analysis to identify trends, customer needs, and competitive positioning within the scientific sector.
Work closely with product development, sales, and R&D teams to align marketing efforts with product launches and business goals.
Ensure consistent brand messaging across all channels, maintaining an authoritative presence in the scientific community.
Monitor campaign performance, analyze KPIs, and provide actionable insights to optimize marketing efforts.
Maintain catalog with hundreds of SKUs for addition of new products and removal of discontinued ones.
Establish catalog in electronic format that can be easily executed in print.
Maintain website by continuously updating with fresh content and proper programing, plug-ins and security protocols.
Monitor adherence to corporate privacy policy.